Astead Herndon

They got that through.

Recently, and amid all the immigration policies that have been going on, FIFA secured what has been called a FIFA pass, which means that if you have bought a ticket for the World Cup, you will get an appointment wherever you are in the world through a visa interview in your country, they're saying within six to eight weeks.

So there are these kind of concessions that FIFA have got.

But at the same time, you now have four nations, Haiti, Iran, Senegal, Ivory Coast, whose countries have travel bans, which mean their fans can't travel to the tournament.

So there's some wins and there's some losses, but I think FIFA are wary of, at some point, someone in the White House might turn around, look at FIFA and say, hang on, they are a kind of a global organization.

You know, if I'm thinking in like MAGA speak here, a kind of global organization that get tax breaks from America, that get all this revenue from putting on a tournament on our soil,

And we're not getting a cut of the ticket revenue, of the parking revenue, of the broadcast, the sponsorship.

Why are we helping these guys so much?

And actually, does a Peace Prize go some way to just making sure that's always on his desk and reminding him FIFA's great?

The games and the jeopardy mean this is an event that cannot fail, right?

You know, this is an event that cannot fail.

Yeah.

Now, this time around, what's different is the prices.

No, you're not.

FIFA have come to North America and to the States in particular, and they have adapted to what is their new favourite word, their new favourite phrase, I should say, which is local market conditions.

And local market conditions for premium sports events are really, really expensive.

Really expensive, and they also have dynamic pricing.

Yeah, so the local market conditions are that basically premium sports events and entertainment events in the United States are expensive.

Yeah, I think they probably looked at America as a little bit of an ATM, you know, to be honest.

And, you know, their argument would be, you know, if there's people who are prepared to pay that.