Atrioc

And he's like, your brother's,

Davey, like he's had all these conversations.

He's like really helped me out.

And so this dude has like a weird personal connection to our lives.

By the way, I'm not financially tied to that company.

You're just financially tied to the guy who owns the company.

Yeah, you just need him to be able to pay the bills.

It also reminds me of when I, and maybe you guys experienced this too.

When I worked in e-sports production.

Worked at a company called ESL and it did, we did, I was working on like medium-sized gaming tournaments, right?

And I remember I did a show called Trinity Series, which was a Hearthstone tournament.

And I was, we were up allotted because it was very creative.

People were like, whoa, this feels so different and unique compared to the average tournament.

And I reflected on how much time I actually spent focusing on the creative side of the tournament.

And it was maybe 10% of the time.

90% was about coordinating all the production assets and the team and the logistics and getting the ideas into place.

When you have that much production scale and size, the vast majority of time is just spent like just getting the ideas even remotely implemented.

And then I went to YouTube and I was utterly refreshed by how the inertia between I have a creative idea and it is out there in the world is a hundredth of the amount of space.

I just imagine that for AAA of like, if you're the Assassin's Creed developers and you're like, I want to do something like crazy and experimental and different, that you might have one chance to do that for the entire next game, right?

That's all your team can do versus an indie developer who can like just crank that out every week.