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Audra Wolfe

๐Ÿ‘ค Speaker
93 total appearances

Appearances Over Time

Podcast Appearances

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

I don't mean to deny the power and the might of these weapon systems that were deployed and the space race and all that. But fundamentally... This was a contest to demonstrate that either communism or capitalism was a superior political economic system.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Chicken in the 1920s was pound for pound as expensive as lobster. By the 1960s, it was so cheap that it was quickly becoming America's most popular meat.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Chicken in the 1920s was pound for pound as expensive as lobster. By the 1960s, it was so cheap that it was quickly becoming America's most popular meat.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Chicken in the 1920s was pound for pound as expensive as lobster. By the 1960s, it was so cheap that it was quickly becoming America's most popular meat.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Really, the Chicken of Tomorrow is the chicken of today in that we're all eating the kind of genetic progeny of the original Chicken of Tomorrow. What it was was a contest to produce the most efficient chicken using genetic techniques, basically. And

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Really, the Chicken of Tomorrow is the chicken of today in that we're all eating the kind of genetic progeny of the original Chicken of Tomorrow. What it was was a contest to produce the most efficient chicken using genetic techniques, basically. And

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

Really, the Chicken of Tomorrow is the chicken of today in that we're all eating the kind of genetic progeny of the original Chicken of Tomorrow. What it was was a contest to produce the most efficient chicken using genetic techniques, basically. And

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

It not only had to be an efficient chicken, but very heavy breasts, very light colored feathers so that when it's plucked, it would look good under cellophane and then later plastic packaging. And the birds had to be relatively disease resistant so that they could be put in intensive rearing operations without dying too quickly.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

It not only had to be an efficient chicken, but very heavy breasts, very light colored feathers so that when it's plucked, it would look good under cellophane and then later plastic packaging. And the birds had to be relatively disease resistant so that they could be put in intensive rearing operations without dying too quickly.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

It not only had to be an efficient chicken, but very heavy breasts, very light colored feathers so that when it's plucked, it would look good under cellophane and then later plastic packaging. And the birds had to be relatively disease resistant so that they could be put in intensive rearing operations without dying too quickly.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The U.S. Information Agency were searching for concrete forms of propaganda to display America's wealth.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The U.S. Information Agency were searching for concrete forms of propaganda to display America's wealth.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The U.S. Information Agency were searching for concrete forms of propaganda to display America's wealth.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The supermarket is not just a retail box, but actually the endpoint of an industrial agriculture supply chain. A supermarket can't exist without the inputs of mass-produced foods. The farms race was about how do you get the food from industrially productive, technologically sophisticated farms to this display of abundance. And the display was really crucial.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The supermarket is not just a retail box, but actually the endpoint of an industrial agriculture supply chain. A supermarket can't exist without the inputs of mass-produced foods. The farms race was about how do you get the food from industrially productive, technologically sophisticated farms to this display of abundance. And the display was really crucial.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The supermarket is not just a retail box, but actually the endpoint of an industrial agriculture supply chain. A supermarket can't exist without the inputs of mass-produced foods. The farms race was about how do you get the food from industrially productive, technologically sophisticated farms to this display of abundance. And the display was really crucial.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The 1957 Supermarket USA exhibit in Zagreb, Yugoslavia, which was then a communist country, was a fully operational 10,000-square-foot American supermarket filled with frozen foods and breakfast cereals and everything else. They airlifted in fresh produce from the U.S. because they didn't think Yugoslavian produce was attractive enough.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The 1957 Supermarket USA exhibit in Zagreb, Yugoslavia, which was then a communist country, was a fully operational 10,000-square-foot American supermarket filled with frozen foods and breakfast cereals and everything else. They airlifted in fresh produce from the U.S. because they didn't think Yugoslavian produce was attractive enough.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

The 1957 Supermarket USA exhibit in Zagreb, Yugoslavia, which was then a communist country, was a fully operational 10,000-square-foot American supermarket filled with frozen foods and breakfast cereals and everything else. They airlifted in fresh produce from the U.S. because they didn't think Yugoslavian produce was attractive enough.

Freakonomics Radio
How the Supermarket Helped America Win the Cold War (Update)

It was about this display of affordable abundance available to American consumers.