Audra Wolfe

I mean, Walmart really came in and looked at the landscape of American supermarkets and saw inefficiencies everywhere. What Walmart did was build on its successful model of general merchandise sales. with hyper-efficient logistics and distribution, brought that into the supermarket industry and really shook things up.

So apples in the early 20th century, consumers in, say, New York state would have access to literally hundreds of varieties. You know, even in mass retail markets by the mid 20th century, it's down to just a handful. And, you know, Red Delicious really dominates the whole market. And apples became remarkably tasteless by the mid 20th century.

So apples in the early 20th century, consumers in, say, New York state would have access to literally hundreds of varieties. You know, even in mass retail markets by the mid 20th century, it's down to just a handful. And, you know, Red Delicious really dominates the whole market. And apples became remarkably tasteless by the mid 20th century.

So apples in the early 20th century, consumers in, say, New York state would have access to literally hundreds of varieties. You know, even in mass retail markets by the mid 20th century, it's down to just a handful. And, you know, Red Delicious really dominates the whole market. And apples became remarkably tasteless by the mid 20th century.

You know, so certain qualities were given up in order to gain that advantage of price and abundance.

You know, so certain qualities were given up in order to gain that advantage of price and abundance.

You know, so certain qualities were given up in order to gain that advantage of price and abundance.

I think today we're certainly witnessing, perhaps especially among millennials, an attempt to kind of reconfigure values. You know, what are you actually looking for when you go to a supermarket? And it's not just price. Price does not contain all relevant information for many shoppers in a contemporary supermarket.

I think today we're certainly witnessing, perhaps especially among millennials, an attempt to kind of reconfigure values. You know, what are you actually looking for when you go to a supermarket? And it's not just price. Price does not contain all relevant information for many shoppers in a contemporary supermarket.

I think today we're certainly witnessing, perhaps especially among millennials, an attempt to kind of reconfigure values. You know, what are you actually looking for when you go to a supermarket? And it's not just price. Price does not contain all relevant information for many shoppers in a contemporary supermarket.

So the costs of pollution, of degraded animal welfare that are currently not being borne by either producers or consumers of food would have to be borne.

So the costs of pollution, of degraded animal welfare that are currently not being borne by either producers or consumers of food would have to be borne.

So the costs of pollution, of degraded animal welfare that are currently not being borne by either producers or consumers of food would have to be borne.