Audrey Arbeeny

And, you know, they're both under the Whirlpool brand and Whirlpool is all about caregiving and, you know, the pleasure of doing chores and everyday tasks and warmth and reassurance and, you know, the joy of chores.

And

to communicate that.

But it really – and you know what?

The funny thing is, at least for me, I love doing laundry.

I know a lot of people don't, but the concept of putting things in when they're a mess and taking them out warm and fluffy is – I have no problem doing laundry.

And to have that sound, you know, to use the harp in there and like in some of the other sounds we did for Whirlpool, we had like hands rubbing on jeans and –

you know, these textural sounds that are warm and rich.

And, you know, these sounds really did resonate with the consumers on a pretty large scale.

Yeah, and it's just the idea of a human touch.

That's basically what we were going for here.

And yet we have to also be mindful about the global audience because we had to walk a fine line between in the United States, this is a…

you know, an everyday brand, whereas in another country, it could be a premium brand.

There's so much strategy that goes on when we make these sounds, so much psychology, so much technical implementation and testing and everything else, that by the time we sit down to write them,

We pretty much have a blueprint in a way of, you know, where we're going to go with the sounds.

And one other thing I just want to add in that too, like in hearing those sounds from Joel, is that a Roomba is to make your life simple and to give you a little more joy that you don't have to do certain chores.

And so if those sounds were heavily textured or complicated, that would be not supporting the desired user experience.

And the same way with the Whirlpool, we want to craft in that care and that comfort and

So we bring these products to life with the sounds we create.

Do you have one, Audrey?