Austin Kleon

Like everything I hear is positive.

Like I never hear anyone complain about them, but they don't seem to go like viral or anything, you know, which I don't really care about anymore.

But like, I think it's so meaningful to me that I really don't even care about

Because what happens is when you have a correspondence through the mail, you're just kind of like bonded afterwards.

I don't know.

It's like very strange.

But everyone who's done one has said that it's really fun for them because the questions are not.

They're like designed to be kind of like not super serious.

You know what I mean?

Like they're supposed to be fun.

Yeah.

So like basically the idea is whatever people send me back on the cards, like that's what's going up on the site.

And like, no one really does that.

Like, that's such a weird analog digital hybrid, you know, where it's like, well, we do it through the mail, but then it goes up on the newsletter, which is just on people's phones.

But so I'm known as this like analog dude, but it's really the interplay of analog and digital that I find so interesting.

It's like taking analog things and then putting them online where they can be distributed digitally.

And so a really concrete example of that is that I make these zines that are these little foldable booklets and they can be printed on single sheets of paper.

And so people can download a PDF.

If they subscribe to my newsletter, they can download a PDF of this.

And then there's a video underneath that shows them how to fold it and make it into like an actual booklet that you can read.