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Avery Trufelman

๐Ÿ‘ค Speaker
580 total appearances

Appearances Over Time

Podcast Appearances

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

1,895,000 pairs of work clothes, 10,000 khaki shirts, 884,000 navy raincoats, 5,000 parkas.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

I could keep going.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

This was all in one month.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It was all for a song.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

The War Assets Administration could not get rid of this stuff fast enough.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Yeah, after World War II, I would say there was a generation that just saw it as like the place to get underwear and like a place to get jeans and socks.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Yeah, exactly.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It was the Uniqlo of the 50s.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

You know, you need something, you just go to the surplus store.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

A lot of gear companies that we know and love today got their start by selling surplus, or they sort of padded their inventory by selling surplus.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Like REI was a great example.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

REI

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

You know, they've been around for a long time.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They've been around since the 30s, but a member of their co-op was a veteran and was able to get early access to some of the surplus stuff.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And this was a really great way for a young company, in addition to making their own stuff, to be like, and you can also get surplus here.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

You know, it's like, oh, their shelves are suddenly much more full.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And they were sort of making their own gear alongside selling the surplus.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It was a great boon for a lot of companies.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

In the 70s, they're selling berets and military jackets with extra patches on them.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It's like the military look becomes this trend.