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Avery Trufelman

๐Ÿ‘ค Speaker
580 total appearances

Appearances Over Time

Podcast Appearances

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

So I went up to them and at first they were like, hey, what's up?

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

It's widely known that Vibram souls are in military boots.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They even had some military souls right there on display in their booth.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And when I asked them about their military work, they suddenly got real jumpy.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And not only was she willing to talk, she was like, come on over to our headquarters and see what we're all about.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Kat Sheaway is the vice president of design and innovation at the popular outdoor brand Outdoor Research.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Kat was taking me up the steps of Outdoor Research's office building in downtown Seattle, where she was going to show me, openly, matter-of-factly, what Outdoor Research manufactures for the United States Army.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

With outdoor research, it's right there on their homepage.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

There's a tab that says tactical and you can just click it and it says same outdoors, different mission.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Outdoor Research began as a civilian outdoor gear company.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And pretty early on in the company, Outdoor Research started making equipment for the special operations community.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They started doing this in the 80s.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They've been in that game for a really long time.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

And Outdoor Research became especially known for this high-tech glove system.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

That's Alex Rodero, head of tactical at Outdoor Research.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Like gloves for the entire army, which is just...

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

An entire next level of scale.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

Making clothes for the military is one of the only last remaining domestic clothing industries that we have because it's a matter of national security, right?

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

We don't want our clothes for our military to be made in another country because if we went to war with that country, that would give them a major tactical advantage.

Planet Money
Strange threadfellows: How the U.S. military shaped what we all wear

They could, whatever, lace all our clothes with arsenic or not give us clothes, you know?