Avery Trufelman
๐ค SpeakerAppearances Over Time
Podcast Appearances
Well, let's do a walk.
Oh, and look, she's wearing camo pants.
How perfect.
Oh my god, and Alpha Industries is right there.
That's a fascinating case study.
Are those ammo cans?
Yeah, it's like a military-themed store.
And they used to make military clothes.
They were a supplier to the military in the 20th century.
Like, see that stylish-looking pink puffer?
And she's got the pink boots.
Let me get my binoculars up.
She's moving far away.
Yeah, she's in motion right now.
The idea of artificial down was pioneered by the military.
Really?
Yeah.
And then it was peeled off and manufactured by a company called Primaloft, which first marketed it to civilians, to the mass market, through L.L.
Bean.
It's everything.