Avinash Pandit

We were present in Latin American continent.

And a small portion in Middle East as well.

So that was what I did after Hero.

Sorry, that was what I did after BCG.

And then Hero NetNet, I took care of almost everything apart from P&L.

So product, pricing, distribution, marketing strategy.

Gave a very, very good hands-on feeler of what actually running a business will look like.

And one more thing that I understood is that execution is very different from strategy creation.

And I think you would have also realized, you know, you've done so many things in your life.

Strategy is good as a broad playbook.

But when you go to execute, so many things are different that you need to throw away the framework at some point of time and then actually just focus on getting things done.

And the market teaches you.

If you listen closely enough,

I think the market itself will tell you this is right, this is wrong, this is what you need to do.

And I've seen numerous examples of that.

We made a strategy for Nigeria.

And Nigeria is one of the biggest markets in Africa.

Very different from, let's say, Kenya or Uganda on the other side of the continent.

Bikes are used as commercial vehicles.

So we made a strategy during BCG time also.