Azeem Azhar

Is it a competitor?

Is it a collaborator?

You were early to do a deal with OpenAI, but many laggards could be left behind.

Which of these four are the biggest, most interesting challenges for the CEO of a media business today?

In the face of that decline, of course, people don't care about the quality of the journalism in some sense.

you into your nightmares first.

So thank you for that.

Right.

So let's start with the collapse of search actually briefly to help people understand how important search and discovery is for media entities.

I think two different things have happened.

One has been that social has stopped being a source of referral traffic from Facebook and then X with the changes after Elon took it over.

And then the second is that

Google is just starting to send less traffic to you.

And commercially for publishers, that's important because that's what drives the eyeballs, that drives the advertising.

But can you give us a sense either from the Atlantic of what the impact on inbound traffic has been of the change in social and the change in search?

And it seems to me that some opportunity emerges from ChatGPT.

As I said, within Exponential View, we've seen it as our third highest external referrer.

Yeah.

Don't ask me how.

I just look at the logs.