Azeem Azhar

So if you're only seeing, you know, fractions, basis points of the traffic flow, it's quite difficult to make a difference in the market.

But perhaps they construct a model that becomes an appealing licensing model for the big companies.

But Bill Gross has been there before because, of course, it was Bill who came up with cost-per-click advertising with goto.com.

before Google had it.

And, you know, GoTo was acquired, I think, by Yahoo.

And then Google copied the model and it built that ecosystem that has powered the web for the last 25 years.

So maybe the sequel, a little bit like Empire Strikes Back, will be, you know, at least as good as the original.

A quick note.

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Okay.

So I want us to get onto the Substack question.

I've been on Substack.

for eight or nine years now, I forget.

We started before they existed.

Yeah.

We've been there a long time.

I think we were the second or third paid, uh, sub stack.

Eight or nine years?

Yeah.

Yeah.