Azeem Azhar

But there is this change because

As people move towards ChatGPT, and I think OpenAI claim 700 to 800 million weekly users of ChatGPT, and I think there's some evidence that for every year that you use ChatGPT, you do 8% fewer Google searches.

That starts to, as you say, break this relationship.

But I'm just curious about whether...

What we're seeing is the amber warning signal, or is it the red light?

I mean, it's a very appealing notion.

It's similar to what we've seen with recorded music.

You get the rights agencies collect revenue from all over the shop and they figure out how to apportion it

I guess one of the things that struck me about what's been happening with this shift to what you call answer engines is that it's unmasked a fundamental leakiness about the internet anyway.

The internet was such that collectively all of the content amounted to much more than

adding linearly, arithmetically, any single piece of content.

And collectively, the value that we got from it was greater than the sum of all the individual bits of value that we as users got from it.

And from all of that enormous value, GDP struggled to count it.

We ended up with it being funneled, a very small portion of it, to Google.

So there was this issue that there's this enormous...

wealth of richness out there.

And maybe 10% of that value showed up and nearly all of that went to Google.

So are we just unmasking a longer standing problem here?

And I think Google is probably a better player than some of the other AI companies.

I think there's some amazing data about the number of times some of these AI models will crawl a website for the number of humans they actually send.