Barry Diller
👤 SpeakerAppearances Over Time
Podcast Appearances
But I don't think that predictive research...
is certainly in the arena of content, worthless.
It cannot tell you anything of real value in making a forward decision.
It's just not possible.
And yet, everybody wants it to be possible.
Because making instinctive decisions is living with great insecurity.
There's no way to be secure enough
When you're making decisions based on instinct.
If I can get more comfort by using this piece of data or that piece of data to, quote, help me, lovely.
You can only do that for so long because in the end, your work will get you, good or bad.
And there's nothing you can't hide.
The thing that I will always love about that world is you're out there with whatever you've made, you've put together, whatever role you played in it.
If you are in the work of making things, content, you're going to have a good amount of failure.
It's not possible otherwise.