Barry Diller

But it's not easy for any large language model or any modality that I know of

So it's up to us to do it.

It's always, listen, one of our, we're the largest publisher.

This is another business of ours called Black Dash Merida, where we're with People Magazine, Better Homes and Gardens, Travel Leisure, et cetera, 60 some odd magazines that we publish digitally and also hugely still in print.

Obviously, that is a business that's supported by advertising.

And with the changes in search that could disintermediate

those advertising opportunities the only thing that will save us is our brands and whether our brands and what we the content we make resonates enough directly for people to recognize a brand and want to be brand involved rather than agnostic i've i believe

until the last breath, that brand value is enduring.

But it's got to be differentiated.

It's got to be clearly differentiated.

And it's got to be of its own unique value.

If it is, don't worry so much.

One way or the other, it'll get recognized.

Our company owns a large interest in MGM Resorts, which has nine resorts in Las Vegas.

There's no way to disintermediate the experience.

I mean, again, if we're in a simulation, we can go into that route.

But there's no way, as humans, you can find an experience that's going to divert you from all the entertainment offerings that a Las Vegas has to offer.

It's impervious to AI or to anything other than whether or not you got something...

That's pleasurable for a family and exciting for people to come and see concerts and all of the things that take place at the kind of scale that takes place in Las Vegas.

What impressed me about that in the very beginning was I said, nobody's ever going to make another one of those.