Barry Wiss

Two big producers, the Madhavi family and the Barrett family, they were saying, this is just a flash, it's going to go away, it's just a trend, it'll be dead in a year.

Two big producers, the Madhavi family and the Barrett family, they were saying, this is just a flash, it's going to go away, it's just a trend, it'll be dead in a year.

And so Bob really took the advantage of that. And he said, I'm going to lock up all the contracts to buy Zinfandel. I'm going to buy as much as Zinfandel as California has. And that he did.

And so Bob really took the advantage of that. And he said, I'm going to lock up all the contracts to buy Zinfandel. I'm going to buy as much as Zinfandel as California has. And that he did.

As Sutter Homes' Barry Wiss told me... If there was any kind of reference to good wine, really great wine, it had to come from Europe. It had to come from France. You know, there's no way to produce great wine in the United States. But I think White Zinfandel introduced people to, hey, this is just something that tastes good. Wine just tastes good.

As Sutter Homes' Barry Wiss told me... If there was any kind of reference to good wine, really great wine, it had to come from Europe. It had to come from France. You know, there's no way to produce great wine in the United States. But I think White Zinfandel introduced people to, hey, this is just something that tastes good. Wine just tastes good.

Whether it be Cabernet Sauvignon, Napa Valley, California wine.

Whether it be Cabernet Sauvignon, Napa Valley, California wine.