Ben Clymer

aren't used to that.

And I think you have people that are selling product in a way that is so counter to what these things represent.

Just using what I have on my desk as an example, I bought this GMT with a good friend of mine.

He had just signed a deal to play in a band, a very famous band.

And I had just signed my seed round in fundraising for Hodinkee, which was a huge deal for me.

And we went into the Rolex store on Fifth Avenue.

We bought the exact same watch together.

So this watch has nothing to do with how much it costs or anything.

It has everything to do with that success in my life, that success in my friend's life.

And to be told no in that moment, imagine we were there together trying to celebrate these achievements for both of us.

And we were like, sorry, you can't have anything.

And at that point, there were two of the exact same watch sitting in the case.

So it was easy.

But right now, if we were to do it again, we'd probably get told no.

It's so, so demoralizing and

I hesitate to use the word enemy, but like you could create an enemy for life as a consumer.

That is crazy.

Rolex knows it's a problem and they are doing everything they can to meet it.

And I believe them when they tell me that they're creating more watches than ever before since that demand is, faces it.

But there needs to be a better way.