Ben Clymer

I should say very few.

Some people have a very high end.

And now it's kind of common practice.

And, you know, I do interviews with the Bloombergs of the world and Wall Street Journal of the world almost weekly at this point, talking about the ROI of not just Rolex, but AP and Omega, Equoia, et cetera.

There are several reasons why somebody might buy a watch.

And frankly, that's why it was always so compelling to me as an ex-finance guy and why I wanted to get in this space was it could be interesting, we'll say, to somebody that works in finance from an ROI perspective.

It could be interesting to somebody in design from an aesthetic perspective, an engineer from a manufacturing perspective, for somebody like me, who's an externalist from a storytelling perspective.

There's so many reasons why you could be interested in it, but the reasons why that people continue to buy is that they are so for everlasting.

This watch I've had for seven years, I've never had it serviced.

And frankly, I probably won't need to service it for another seven years.

And when my daughter, who was just born six months ago, is my age, 40 years from now, she'll be able to wear this watch that I'm showing to you on the Zoom call right now.

There's something so wonderful about the longevity of these things in a way that, frankly, nothing can replicate.

Even a great car, we'll say a Mercedes or a Porsche or something like that, you really need to maintain those.

And frankly, the internal combustion engine 50 years from now will probably not even be serviceable.

Jewelry is a different thing because there's craftsmanship there, and I have a lot of respect for great artisans' jewelry, but there's no engineering.

There's no motion there.

And I think what's so remarkable about Rolex as the archetype, but all mechanical watches, is that I can put this on my wrist.

And if I decided to sell all my other watches, I could wear this every day while I sleep, while I shower, while I work out.

And it would continue to tell time for me.

And it would rely on me as much as I rely on it.