Ben Clymer

effectively a nonprofit run by a group of families that are still highly involved with business today that have, I would say, effectively zero public interaction.

I'm pretty close with Rolex and I'm pretty close with the watch industry, you could say.

And I have met, I think, one board member one time

That was not by design.

I think I met him at a bar.

And I was like, oh, you're so-and-so and said yes.

These people are, in fact, the most powerful people in watches.

And nobody even knows their name.

Nobody even knows what they look like.

I happen to because this is my job.

But most people have no clue who's really kind of playing the strings at Rolex.

And there's a wonderful CEO named Jean-Fred Dufour, who used to be the president of Zenith, which is now the major brand.

And he is absolutely the face and brain behind much of Rolex.

But there is a board there.

And like any board, they have a different kind of influence over the brand.

But yeah, Rolex is effectively a nonprofit.

Some say one of the largest nonprofits in the world, which I would believe.

There are dozens and dozens of rumors that you may have heard, such as like they've got the largest private art collection next to the Vatican, or they own more real estate.

They make more money in real estate than they do in watches.

And