Ben Cohen

And people spend a lot of time volunteering for various social service organizations.

They donate money to it.

What we've been brought up to believe is that it's not possible for business to act in the interest of the greater society and still make a profit.

And what we've been brought up to believe is you deal with making money over there in the business world and you deal with your social concerns 180 degrees apart in the nonprofit world.

And all that happened at Ben & Jerry's was that we found that it is possible to combine those things.

What we're doing is meeting another set of our customers' needs.

The need to improve the quality of life for people.

The need to make sure that our societies are equitable.

That we don't have millions of people living in poverty.

That people have enough to eat.

You know, the amazing thing is that

We didn't do it to sell ice cream, but it sure does sell ice cream.

You know, there's both.

For a lot of companies, it's not a value of them.

It's not a basic value.

They're doing it because it's trendy or they're doing it because their shareholders are requiring it, but it's not something that they want to do.

I mean, it's kind of like DEI, diversity, equity, and inclusion.

After the death, well, it was the murder of George Floyd, all these companies started saying, hey, we're going to hire more black people.

We're going to loan to black people that we had previously been discriminating against.

Yeah, they did.