Ben Collins

We realized that it wasn't the business model that existed was going to last like six more months.

So we had to flip this thing over into something that we had for real.

And what we knew is that everyone wanted a newspaper.

Everyone was like, when are you bringing the paper back?

And we're like, immediately?

We just had to figure out a way to do it.

We didn't know anybody who printed a newspaper in Chicago or anywhere at all, actually, how to ship them.

We have a...

The people had to like invent a robot arm to shove a newspaper into a manila envelope.

It actually uses a dryer sheet to make sure it doesn't there's not too much friction over time.

Like the kind of stuff that we had to do initially was so manual.

Yeah, we don't really care about Google search traffic at all.

We want things to pop off wherever they pop off.

So, for example, our most read story this year, we can't quantify.

It's a story called, I work very hard and I would like to try a cake and it's by a horse.

Okay.

It's screenshotted in everyone's text messages and across LinkedIn and threads for some reason and Twitter.

It is everywhere.

And if you were to look at our website metrics, you would be like, oh, it did pretty well.

If you looked at it in the world's,