Ben Dobyns

That was a web series called Journey Quest.

So basically, the message was so crafted to the audience.

We'd watched for 10 years as fandom had tried to save shows that they loved.

And we'd watched Hollywood and the studios and the networks not care with Farscape, with Veronica Mars, with Firefly, with Jericho.

You can kind of go down the list where fans put immense effort into saving these shows and the metrics didn't make sense for Hollywood.

So what we did was kind of go straight to that sense of disempowerment and provide a message to the fans that said, you are empowered now to keep this show going if you love it.

And luckily we made a good enough show that people loved that they took that empowerment and ran with it.

So based purely on fan support,

contributions via a paypal button on our site we made back our entire production budget in a year we paid our investors back which was how much uh for journey quest uh we kept it small we had to make thirty thousand dollars back for season one we then turned around on kickstarter and funded season two raised a hundred twelve thousand dollars and

And what's awesome about that is now we're out of the investment cycle.

We're able to put our money straight into it.

And then any residuals we make on sales on the back end, kind of a premium content or DVDs or whatever, we get to keep 100% of the revenue.

So let me break this down.

By that time, we'd built up a fan base on...

Facebook and on YouTube.

So we had the ability to reach people there.

It was a hell of a lot easier to reach people on Facebook back then than it is now.

The algorithms weren't quite as brutal.

And of course, everyone who contributed via PayPal, we then had on our mailing list.

For that campaign, let me see if I can pull that number up.