Ben Forrest

Thank you, Guy, and thank you, Eric.

My name is Ben Forrest, and I'm calling out of Deland, Florida.

And I'm the founder of Reserved for Humans, which is a brand that is exploring a new category in jewelry.

And our first product is the Spire Pendant, which is a light-up crystal necklace that is designed to reveal the hidden textures and colors inside of natural stone.

The Spire is the start to a broader line of illuminated jewelry with more designs currently in development.

Yeah, currently you twist it to turn it on and it has a very soft light that lasts surprisingly a long period of time, over a week straight, or you can use it sparingly.

I soft launched it last year in August.

I say soft because I started with low quantity.

The way it was machine designed allowed me to start small, kind of test the market, not go broke with the tooling and everything.

So you would think music festivals, parties, everyone likes their first thing is like go to the music festivals.

And actually all of our marketing is on Meta right now because I can't go past my bandwidth.

It's just me doing the marketing.

And our customers are very, very diverse in age and culture and background.

And it's just surprising to learn how liquid the market is for this thing.

Yeah.

So after soft launching, I kind of stress tested the ads and my high school friends and my mom just assembling these.

And December, we did $92,000 in revenue.

Yeah.

Uh, I actually turned everything off, uh, to, to go right to China.

Uh, I spent two months there to, uh, get the assembly and work with factories and prepare for 3PL.