Ben Forrest

Um, so our, our ads are, uh, quite different and I've used different models and different, like the festival vibe.

I, I went into Bonnaroo and filmed and did reactions and stuff, but a lot of them are, uh, like I have a model friend that's wearing a denim jacket, very normal clothes, and he's got some other chains on.

walking in slow motion.

And that's hitting a whole different market of just normal, not crystal lovers and music festival rave goers.

It's just like, it fits in with like, Oh, like that could be my style and you can wear it with anything.

Thank you so much.

Thanks, Ben.