Ben Gilbert

Most podcasts, your dream is to create a habit.

And ours, we've thrown that out the window and said- You don't do enough of them.

Right.

So we need to create events.

It needs to be the current thing when we release an episode for whatever your group of friends or acquaintances is.

It has to be the water-cooled conversation.

It has to be Monday Night Football.

And then, once a year, we have to have a Super Bowl.

And doing the Chase Center show and then the Radio City show, very small amount of people in the audience.

6,000?

Yeah, great.

It's the world's largest indoor theater.

It's 6,000 people in this incredible venue in New York City.

Relative to the number of people who listen to our episodes, it's 0.1%.

0.4% of the audience?

It's a tiny percentage.

But the amount of heat and light created from the idea that you did that show is more impactful to building the franchise of Acquired than any given episode, maybe even than a whole season of episodes.

September 24th.

Yeah, this is a new thing.

But actually, by being able to say we did an arena show, even though it was only 1,000 people, we talked about it on air as the acquired arena show, and that had some... We were able to say to J.P.