Ben Gilbert

That's vanta.com slash acquired.

All right, so David, Burt Bell, the new commissioner of the NFL, adopts this mindset of we have to keep the game competitive always.

What do they do structurally?

Even if you're a great team, if you've only faced great teams for your first several games, you're going to be a little banged up coming into the second half of the season.

I didn't realize that.

No, there isn't.

And that's important because there's no way to just go sign a veteran player whose contract with another team is up to make your team better.

You need to get brand new rookies into the league.

It's pretty ridiculous.

There actually wasn't a concept of free agency at all until 1993 in the NFL.

And also in doing the draft, we just continue to see over and over and over again the pro game having reverence for the college game because America has reverence for the college game.

It's this idea that we will watch the college football game very carefully and then we will create a day where on that day, that is when we will be eligible to go and pull the people out of that game and into our league.

Yeah, and there is a structural thing that they did too, which was to create a shared pool of ticket revenue.

60% of that revenue I get to keep because I'm the home team.

And at this point in history, super early on, it was that the other 40% would go to the visitors.

Over time, the league would evolve a structural thing so that 40% went into a shared pool that got divided among everyone else to sort of lean in harder to this shared mindset.

And this is sort of before the TV revenues that are shared today.

So David, maybe this is a time to talk about television's impact on the NFL.

Who are, of course, now the Indianapolis Colts.

Well, so did the football owners for a while.