Ben Gilbert

But Nielsen estimated the indirect impact, like we were talking about on the league, in every way that it helps the flywheel, to be about $2.3 billion per year that the league benefits from, from the legalization of sports betting.

Each of the packages is in the sort of $2 billion neighborhood.

So that's exactly right.

And then while we're talking about revenue, revenue, it just grew even more than they expected.

So there's now, I think when we did the episode, we said something about $18 billion a year.

The league now does over $23 billion per year across all teams.

That's

on track to surpass 25 billion, which was their goal by 2027, they're going to easily beat this number.

I mean, I thought when we were recording, wow, by 27, they really think they're going to surpass 25 billion.

But if they're already at 23 billion, yeah, they'll beat it easily.

The wild thing is Roger Goodell made that estimate in 2010.

Wow.

Revenue was only $8 billion then.

Wow.

Wow.

I think the takeaway is the league is extremely good at predicting what this revenue is going to look like.

And because of the structure that we've talked about all episode with the way that the salary cap and the TV deals interplay and the length of the TV deals, it's just extremely knowable what the future of the league looks like.

Yeah, they're good at their job.

Okay, so listeners, this is a great moment to talk about one of our favorite companies here at Acquired, Sentry.

That's S-E-N-T-R-Y, like someone standing guard.