Ben Gilbert

The biggest demographic or sub demographic of those four million is women under 35, which is a traditionally very weak demographic for the NFL is one of the few areas of the U.S.

where they actually had room to expand.

Another data point, Super Bowl 58 in February of 24 had a 24 percent increase in 18 to 24 year old women and a nine percent increase across all women.

And then lastly, Clark Hunt, the owner of the Kansas City Chiefs, went on the Pat McAfee show and he said that before Taylor, the Chiefs fan base was about 50 50 male female, which in itself is amazing.

I mean, the league.

That's surprising.

has just done a lot of work to make it a sort of family sport, a household sport.

But post-Taylor, the fan base at the Chiefs is 57% women, 43% men.

Oh, that's amazing.

I'm fascinated that the NFL tried to take kind of a hands-off approach at first.

And the first couple broadcasts, there was a lot of heat for, stop showing Taylor Swift in the box.

And so they sort of leaned away.

But then the NFL definitely made a decision at some point that, okay, we trust this now.

We're in on this.

Yep.

A thing that I paid zero attention to that was brought to my attention is the rise of flag football.

Yeah.

Have you seen any stats on this?

No, but I hear about it.

So it's the way that a lot of women get into the game because girls actually play flag football now as kids and they were never playing tackle football before.