Ben Gilbert

State Farm, Adidas, Oakley, Head & Shoulders, Equity Ownership.

And then it's not just him, too.

You've got Josh Allen at $75 million, Lamar Jackson, Joe Burrow, Aaron Rodgers.

There's real comparable dollar amounts for sponsorships with these guys.

That's putting a dollar amount on cultural relevance, for sure.

All right, so let's go to Taylor and Travis.

So I spent a long time really trying to find longitudinal, directly causal studies, data, anything on this.

The answer is very, very likely.

There was a massive increase from Taylor on the NFL in viewership and engagement and attention and new fans.

But what we do know for sure is there's heavy correlation on lots of little data points.

So here are a few of them just to throw around at your next cocktail party.

So in the first year of the relationship, September of 23 to September of 24, the NFL added 4 million female fans.

The Chiefs were 3.4 million of those.

Again, correlation.

The biggest demographic or sub demographic of those four million is women under 35, which is a traditionally very weak demographic for the NFL is one of the few areas of the U.S.

where they actually had room to expand.

Another data point, Super Bowl 58 in February of 24 had a 24 percent increase in 18 to 24 year old women and a nine percent increase across all women.

And then lastly, Clark Hunt, the owner of the Kansas City Chiefs, went on the Pat McAfee show and he said that before Taylor, the Chiefs fan base was about 50 50 male female, which in itself is amazing.

I mean, the league.

That's surprising.