Ben Gilbert

And so you're also hearing a little bit of like- Imposter syndrome.

I can't get over enthusiastic because I'm afraid David's going to catch me and be like, you don't know what you're talking about.

We went from acquisitions to IPOs, which was unbelievable timing in 2017, 18, when Uber, Pinterest, Slack, there was like eight IPOs in a row of tech companies that everyone had been following.

And then it went really for two years and kind of culminated at the end of 2020 with DoorDash and Airbnb, which we recorded and released one day apart.

Because we wanted to be there on IPO day.

Once again, you're constraining yourself unnecessarily.

So it was acquisitions, IPOs, then it was broad histories and strategies of tech companies, and then broad histories and strategies of companies, period.

And people.

And people, with Taylor Swift and Oprah.

Yeah, we frame them as companies.

Yeah, but constraints are good.

Like format, forcing yourself into formats.

Crypto bubble, tech stocks plummet.

Podcast advertising.

Advertising budgets kind of dry up, end of 2022.

We watched a lot of other people go for...

easy, secure money now?

Undifferentiated.

And we did it on the commercial side too.

We said, let's go cut deals with our favorite partners.