Ben Handel
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Appearances Over Time
Podcast Appearances
Sometimes you don't even know you're buying stuff or my kids are buying stuff and I don't know it.
You look at the healthcare firm, there's none of that.
It's the exact opposite.
It's like a website from 20 years ago.
It's super clunky.
You're not getting the information you want.
Are they actively making the website that way?
No, I don't think you would look back in time and say they actively made it worse.
However, they're also not using the obvious tools available that other firms in other spaces are using to make the experience better.
Let me start with your contention that it's a lot more complicated.
You're going to tell me how complicated paperclips are.
It is a lot more complicated.
The health care insurer is providing different things.
Let's take the list of provider networks.
That's just as easy as Amazon listing products.
Because they're not providing care.
They're providing a list of people who provide care.