Ben Horowitz

and the kind of firms in the middle, I think, are getting squeezed out.

Yeah, so, look, I think that the media world has changed.

And, you know, it can be confusing because I think that you don't need to think about it in terms of necessarily old media and new media and that everybody's in the same game, but the rules of the game have changed.

And what I mean by that is in the old world, the key to a media strategy was defense.

And the reason that the key was defense is there's a limited number of channels.

Those channels have very strict formats.

So if you're in the New York Times or the Wall Street Journal, you can get a few quotes in and then you'll be characterized on the rest of what you say.

If you're on CNN, you get like a short and hostile conversation with a bright light in your face and so forth.

And then...

because there was a limited number of channels, if you said something wrong, you couldn't erase it.

It was kind of like on the permanent record.

And there are kind of many cases of these old school gaffes like Howard Dean and so forth, where you can never erase and you can never get over it and so forth.

In the new kind of world, there's unlimited channels, there's unlimited formats.

And so the key to winning isn't not making a mistake, it's being interesting.

Like if you don't say anything that's interesting, it's not going to get any pickup because there's too many other interesting things out there.

So people like Alex Karp and Donald Trump and so forth who are just like a entertaining show, like Alex was super entertaining out here.

I was like captivated.

I didn't know what he was going to say next.

I don't know if he knew what he was going to say next, but it was really, he is very entertaining, and that wins.

And then, like, if you make a mistake, you just do 10 podcasts tomorrow and flood the zone.