Ben Jabowi

It was $160 million, which is the size of many IPOs.

Absolutely.

Yeah, so we found that in the small, mid-size e-commerce market, there was really a gap.

So much of those marketers are focused on driving traffic to the site and then on automatic nurturing campaigns after conversion.

But, you know, if 98% of the traffic's not converting, that was the opportunity that we found to build a really easy to use, quick time to value SaaS platform focused on converting more website traffic into leads and sales.

So we go to market through a freemium model, but it's basically premium SaaS subscription based on the level of features that you need in terms of targeting, coupon integration, and certainly we have some scaling metrics based on traffic to the site.

Yeah, we have kind of two segments that we look at.

We have a fully self-serve funnel.

The average there is about 50 bucks a month.

Okay.

And then we have kind of a product qualified inside sales driven effort that's growing.

That's about $300 a month.

Okay, good.

Yeah, so right now, let's see, it's about 80% of the business is self-serve.

We actually just brought on our first member of the sales team about four months ago.

So ramping quickly, but already 20% of MRR is coming from direct inside efforts.

We're 20 today.

We'll be 30 by the end of the year.

Breakdown is 11 on the engineering team.

A handful of customer support.