Ben Owen

And I wasn't going to file it on insurance either because I also have started up Black Rifle and Brushfire Tactical and these other tactical e-commerce brands. I don't want my name. I don't want anybody knowing I'm an alcoholic. You had already started all these other companies? 2012, yeah. I started those up on Shopify. This was before Shopify said you can't sell guns on here.

And I wasn't going to file it on insurance either because I also have started up Black Rifle and Brushfire Tactical and these other tactical e-commerce brands. I don't want my name. I don't want anybody knowing I'm an alcoholic. You had already started all these other companies? 2012, yeah. I started those up on Shopify. This was before Shopify said you can't sell guns on here.

So what was Black Rifle Co.? It was a gun e-commerce. So not actual firearms, just parts, accessories, and ammunition. Most of it was drop shipped. We would warehouse some of it and ship it out in just like their damn TV parts. And what was the other company? Brush Fire Tactical. We had several of them. We had two testicles tactical, which was hilarious. What did they sell? It was all the same.

So what was Black Rifle Co.? It was a gun e-commerce. So not actual firearms, just parts, accessories, and ammunition. Most of it was drop shipped. We would warehouse some of it and ship it out in just like their damn TV parts. And what was the other company? Brush Fire Tactical. We had several of them. We had two testicles tactical, which was hilarious. What did they sell? It was all the same.

So what was Black Rifle Co.? It was a gun e-commerce. So not actual firearms, just parts, accessories, and ammunition. Most of it was drop shipped. We would warehouse some of it and ship it out in just like their damn TV parts. And what was the other company? Brush Fire Tactical. We had several of them. We had two testicles tactical, which was hilarious. What did they sell? It was all the same.

Every brand sold the same stuff. I was playing with branding to see which one I can get to go viral.

Every brand sold the same stuff. I was playing with branding to see which one I can get to go viral.

Every brand sold the same stuff. I was playing with branding to see which one I can get to go viral.

Yeah, 100%. And the progression happened—sorry, I was so stuck on telling you about the drugs and alcohol, I forgot that part— At Retek, that was the name of the TV parts company. And it was doing really well, but I don't give a shit about TVs. I love firearms. I was trying to figure out how to spin this into firearms or muscle cars or something that I'm passionate about.

Yeah, 100%. And the progression happened—sorry, I was so stuck on telling you about the drugs and alcohol, I forgot that part— At Retek, that was the name of the TV parts company. And it was doing really well, but I don't give a shit about TVs. I love firearms. I was trying to figure out how to spin this into firearms or muscle cars or something that I'm passionate about.

Yeah, 100%. And the progression happened—sorry, I was so stuck on telling you about the drugs and alcohol, I forgot that part— At Retek, that was the name of the TV parts company. And it was doing really well, but I don't give a shit about TVs. I love firearms. I was trying to figure out how to spin this into firearms or muscle cars or something that I'm passionate about.

And so I discovered drop shipping. How many companies were you running? Like five at any given time. But they were all running out of the same thing. And the way I look at it, so even though they're different entities, the business model is very similar for all of them.

And so I discovered drop shipping. How many companies were you running? Like five at any given time. But they were all running out of the same thing. And the way I look at it, so even though they're different entities, the business model is very similar for all of them.

And so I discovered drop shipping. How many companies were you running? Like five at any given time. But they were all running out of the same thing. And the way I look at it, so even though they're different entities, the business model is very similar for all of them.

Now, tactical and TV parts are different, because the TV parts, you're having to buy truckloads of broken televisions, literal 53-foot truckloads. A lot of labor goes into testing and stripping. But then after that, it's just pulling parts off of shelves, sticking them in boxes, shipping them to the right person. That second half is identical for the gun parts.

Now, tactical and TV parts are different, because the TV parts, you're having to buy truckloads of broken televisions, literal 53-foot truckloads. A lot of labor goes into testing and stripping. But then after that, it's just pulling parts off of shelves, sticking them in boxes, shipping them to the right person. That second half is identical for the gun parts.

Now, tactical and TV parts are different, because the TV parts, you're having to buy truckloads of broken televisions, literal 53-foot truckloads. A lot of labor goes into testing and stripping. But then after that, it's just pulling parts off of shelves, sticking them in boxes, shipping them to the right person. That second half is identical for the gun parts.

Pull a part off a shelf, stick it in a box, make sure it gets the right person. So I'm able to use the same labor as far as the fulfillment side goes. And we'd learned about drop shipping in the TV parts because you can drop ship electronics. That's where you're selling something you don't even have.

Pull a part off a shelf, stick it in a box, make sure it gets the right person. So I'm able to use the same labor as far as the fulfillment side goes. And we'd learned about drop shipping in the TV parts because you can drop ship electronics. That's where you're selling something you don't even have.

Pull a part off a shelf, stick it in a box, make sure it gets the right person. So I'm able to use the same labor as far as the fulfillment side goes. And we'd learned about drop shipping in the TV parts because you can drop ship electronics. That's where you're selling something you don't even have.