Ben Stacy

They are people that own guns, but they're not gun people.

Yeah, and I would say it's even those that are considering or don't even realize that they should carry it, right?

Like, let's boil it down to a young mother, right?

Like, I have a toddler, so this one's close to home, where she's thinking about growing the family.

When I'm at work, how can she protect herself?

We're lucky because she's very aware of what we do in the world we live in.

So she's had a lot of special access to these things.

But what other mothers are doing is they're going to where they consume content, which is right now, TikTok.

TikTok is huge.

That's when we try to really hammer home for companies.

Forgetting all the policy and political side of all that, the fact...

is that this next generation of consumers is on that platform.

I can guarantee you a lot of the people listening are absorbing TikTok content because they have nailed the algorithm.

They feed you exactly what you want to see, and they'll keep feeding it to you to end up in some very weird rabbit holes, which I know we've all been there.

But it starts out with...

it's a weird one because I'm speaking to the women here.

This is not my world, but like outfit of the day videos, OOTD, you know, you see all those young women doing, here's what I'm wearing.

And now there's this entire new kind of market showing up where they're doing those videos, but now they're concealed carrying.

How can I conceal carry in a dress?

Or this is the XYZ bag that I'm using to be able to carry.