Ben Stacy

But you're not buying from a company, you're buying from a person, or at least that's what consumers want.

right?

They want, they want to buy from another person.

They want to know the story.

They want to make a connection with that company.

So we're all, we're talking to companies, encouraging them to, to tell that backstory, show, show behind the curtain, show the good and the bad, you know, and help the consumer understand that, uh, they're people too.

And you're going to, you're going to see an immediate, uh, you know, an immediate response that I can give a, uh,

I think I can give this answer.

You know, Palmetto State Armory is a great example of this because

When they have things go very well, you see their guns sell out nearly immediately.

And then when things are taking longer or a project gets canceled, Cameron still gets on camera and talks about it.

He's saying, hey, this is why this didn't work out.

Unfortunately, we have to shut the project down.

And you're talking about comments.

You scroll through those comments, you're like, holy crap, we've never seen a company be transparent like this before.

And I guess that's at the core of it is that

we're so stuck or we're so sick of just being fed by this, by that.

Like we want to build a connection with a company and that happens through the people within that company.

Yeah.

And it can be on the negative side to that is if the company doesn't get on that train, then it can kill them.