Ben Stiller

Yeah. And the challenge was just to get people who hadn't seen the show to watch the first season. So Apple did a really good job, I think, of getting the word out. And we did as much press as we could.

Yeah. And the challenge was just to get people who hadn't seen the show to watch the first season. So Apple did a really good job, I think, of getting the word out. And we did as much press as we could.

Yeah. And the challenge was just to get people who hadn't seen the show to watch the first season. So Apple did a really good job, I think, of getting the word out. And we did as much press as we could.

But also three years later, Apple TV Plus is actually a different it's a different situation there now because they have more viewers, too, because when we started out, we were one of the first shows. That's a good point. I didn't even think about that. That's pretty cool.

But also three years later, Apple TV Plus is actually a different it's a different situation there now because they have more viewers, too, because when we started out, we were one of the first shows. That's a good point. I didn't even think about that. That's pretty cool.

But also three years later, Apple TV Plus is actually a different it's a different situation there now because they have more viewers, too, because when we started out, we were one of the first shows. That's a good point. I didn't even think about that. That's pretty cool.

Yeah, that was really crazy. We set up the office cubicle in a glass cube in Grand Central Station. That's where it was, Grand Central Station. And it was an idea that they had. And Adam Scott said, well, if the actors, the real actors can go in there and do it. And the fact that they were willing to go in there. And I said, they have to do it for like at least three hours.

Yeah, that was really crazy. We set up the office cubicle in a glass cube in Grand Central Station. That's where it was, Grand Central Station. And it was an idea that they had. And Adam Scott said, well, if the actors, the real actors can go in there and do it. And the fact that they were willing to go in there. And I said, they have to do it for like at least three hours.

Yeah, that was really crazy. We set up the office cubicle in a glass cube in Grand Central Station. That's where it was, Grand Central Station. And it was an idea that they had. And Adam Scott said, well, if the actors, the real actors can go in there and do it. And the fact that they were willing to go in there. And I said, they have to do it for like at least three hours.

Cause like, it just has to be enough time that people can be walking by and just go, what's that?

Cause like, it just has to be enough time that people can be walking by and just go, what's that?

Cause like, it just has to be enough time that people can be walking by and just go, what's that?

Oh my God. People going home from work. Like, wait a minute. Like people who knew the show, people who didn't know the show. And of course people started filming with their phones and stuff. And it became, it did become a viral thing. And that I think ended up probably getting more attention than if we had just done a premiere or something. Yeah. Yeah, exactly.

Oh my God. People going home from work. Like, wait a minute. Like people who knew the show, people who didn't know the show. And of course people started filming with their phones and stuff. And it became, it did become a viral thing. And that I think ended up probably getting more attention than if we had just done a premiere or something. Yeah. Yeah, exactly.

Oh my God. People going home from work. Like, wait a minute. Like people who knew the show, people who didn't know the show. And of course people started filming with their phones and stuff. And it became, it did become a viral thing. And that I think ended up probably getting more attention than if we had just done a premiere or something. Yeah. Yeah, exactly.

And because it was so organic and it was so much fun to watch them just in this cube because the actors just started improvising.

And because it was so organic and it was so much fun to watch them just in this cube because the actors just started improvising.

And because it was so organic and it was so much fun to watch them just in this cube because the actors just started improvising.

They couldn't be heard. So they knew that. So they had that freedom and they knew that they were going to be in character. So they're actually doing, you know, Dylan and Mark. Yes. And and Patricia came in as Miss Cobell and she started throwing stuff at Adam and made him stand in the corner and There's just like so many funny moments.

They couldn't be heard. So they knew that. So they had that freedom and they knew that they were going to be in character. So they're actually doing, you know, Dylan and Mark. Yes. And and Patricia came in as Miss Cobell and she started throwing stuff at Adam and made him stand in the corner and There's just like so many funny moments.