Ben Taylor

But if they lead with content, then I know they're thinking that way. So then the challenge I've got as a leader is, okay, I have to kind of disabuse them of this idea of content being the lead. That doesn't mean that they're not able to do it. It's just that's how they've been trained to think about these things, not how I'm going to engage at what point. We do the same thing with agencies.

But if they lead with content, then I know they're thinking that way. So then the challenge I've got as a leader is, okay, I have to kind of disabuse them of this idea of content being the lead. That doesn't mean that they're not able to do it. It's just that's how they've been trained to think about these things, not how I'm going to engage at what point. We do the same thing with agencies.

When I go to creative agencies, I challenge them with the same sort of use case and problem that I do somebody that I'm interviewing. I say, how would you guys approach this? And I will tell you that 95, I keep using percentages. These are not real. Like there's no footnote on these percentages.

When I go to creative agencies, I challenge them with the same sort of use case and problem that I do somebody that I'm interviewing. I say, how would you guys approach this? And I will tell you that 95, I keep using percentages. These are not real. Like there's no footnote on these percentages.

When I go to creative agencies, I challenge them with the same sort of use case and problem that I do somebody that I'm interviewing. I say, how would you guys approach this? And I will tell you that 95, I keep using percentages. These are not real. Like there's no footnote on these percentages.

of agencies I've engaged with 95% will come back with a menu of content to go just that they can help you build. And like, well, we'll do this and we'll do this and we'll do this and we'll do this. Like here are the 24 tactics and the piece of content we're going to go do. And I'm like, you didn't give thought to the actual problem of what folks are thinking about at this point.

of agencies I've engaged with 95% will come back with a menu of content to go just that they can help you build. And like, well, we'll do this and we'll do this and we'll do this and we'll do this. Like here are the 24 tactics and the piece of content we're going to go do. And I'm like, you didn't give thought to the actual problem of what folks are thinking about at this point.

of agencies I've engaged with 95% will come back with a menu of content to go just that they can help you build. And like, well, we'll do this and we'll do this and we'll do this and we'll do this. Like here are the 24 tactics and the piece of content we're going to go do. And I'm like, you didn't give thought to the actual problem of what folks are thinking about at this point.

And, you know, I'm less, uh, What's the right word? I'm less accepting of an agency coming back that way because I'm employing them to have an output.

And, you know, I'm less, uh, What's the right word? I'm less accepting of an agency coming back that way because I'm employing them to have an output.

And, you know, I'm less, uh, What's the right word? I'm less accepting of an agency coming back that way because I'm employing them to have an output.

No. And actually, the agency selection I've done has been heavily leaning on that piece, which is I don't want to spend 20 hours of my week coaching the agency to how we think about the problem. And there are agencies out there that do this in a way that is more empathetic and think about the problem. And so that just is simpler for me. I don't have to spend that time bringing them on board.

No. And actually, the agency selection I've done has been heavily leaning on that piece, which is I don't want to spend 20 hours of my week coaching the agency to how we think about the problem. And there are agencies out there that do this in a way that is more empathetic and think about the problem. And so that just is simpler for me. I don't have to spend that time bringing them on board.

No. And actually, the agency selection I've done has been heavily leaning on that piece, which is I don't want to spend 20 hours of my week coaching the agency to how we think about the problem. And there are agencies out there that do this in a way that is more empathetic and think about the problem. And so that just is simpler for me. I don't have to spend that time bringing them on board.

A person that I'm interviewing on the team is a different story because there's a whole lot more that goes into that. It is a soft science kind of art on hiring people. There are some things you can do to kind of weed folks out, but I've had success with folks that I didn't think would be the great fit. I've had terrible times with folks that I thought would be a great fit.

A person that I'm interviewing on the team is a different story because there's a whole lot more that goes into that. It is a soft science kind of art on hiring people. There are some things you can do to kind of weed folks out, but I've had success with folks that I didn't think would be the great fit. I've had terrible times with folks that I thought would be a great fit.

A person that I'm interviewing on the team is a different story because there's a whole lot more that goes into that. It is a soft science kind of art on hiring people. There are some things you can do to kind of weed folks out, but I've had success with folks that I didn't think would be the great fit. I've had terrible times with folks that I thought would be a great fit.

So it's not, it is an imprecise science on bringing folks on board. Caring about them and helping them kind of come along is an easier prospect for an employee than it is for an agency that you're engaging. Sorry, I know you asked that question, but... No, yeah.

So it's not, it is an imprecise science on bringing folks on board. Caring about them and helping them kind of come along is an easier prospect for an employee than it is for an agency that you're engaging. Sorry, I know you asked that question, but... No, yeah.

So it's not, it is an imprecise science on bringing folks on board. Caring about them and helping them kind of come along is an easier prospect for an employee than it is for an agency that you're engaging. Sorry, I know you asked that question, but... No, yeah.