Ben Taylor

But we've simplified at least my team scorecard to be more about pipeline and bookings and logic on what that sales cycle looks like and kind of just focus on that component. The other challenge we've got with... I mean, you asked a question earlier about when do you kind of get into the tactics and content mix that you're going after?

But we've simplified at least my team scorecard to be more about pipeline and bookings and logic on what that sales cycle looks like and kind of just focus on that component. The other challenge we've got with... I mean, you asked a question earlier about when do you kind of get into the tactics and content mix that you're going after?

Well, because we kind of move fast, that can be wildly different quarter to quarter. So just the sheer operations of measuring something that is like, okay, this quarter, we're going to do a high touch round table and invite certain accounts to an engagement to have a conversation. And next quarter, we're going to do...

Well, because we kind of move fast, that can be wildly different quarter to quarter. So just the sheer operations of measuring something that is like, okay, this quarter, we're going to do a high touch round table and invite certain accounts to an engagement to have a conversation. And next quarter, we're going to do...

Well, because we kind of move fast, that can be wildly different quarter to quarter. So just the sheer operations of measuring something that is like, okay, this quarter, we're going to do a high touch round table and invite certain accounts to an engagement to have a conversation. And next quarter, we're going to do...

Reddit programmatic ads, and that changes so frequently that there's no set standard of measurement. That's another reason we've deprioritized is because I don't want the KPIs to dictate the actions that we're taking.

Reddit programmatic ads, and that changes so frequently that there's no set standard of measurement. That's another reason we've deprioritized is because I don't want the KPIs to dictate the actions that we're taking.

Reddit programmatic ads, and that changes so frequently that there's no set standard of measurement. That's another reason we've deprioritized is because I don't want the KPIs to dictate the actions that we're taking.

If your apparatus for reporting is based on page views and email opens and click through rate and shares and likes and the like, you are informing the behavior. So you have to be very careful with what you're measuring that you are not kind of forcing the behavior.

If your apparatus for reporting is based on page views and email opens and click through rate and shares and likes and the like, you are informing the behavior. So you have to be very careful with what you're measuring that you are not kind of forcing the behavior.

If your apparatus for reporting is based on page views and email opens and click through rate and shares and likes and the like, you are informing the behavior. So you have to be very careful with what you're measuring that you are not kind of forcing the behavior.

No different than creating a, I mean, I have this argument a lot with leadership where, you know, we look at metrics on like customer stories and the metric, I don't want to be the number of customer stories, some sort of engagement, maybe some sort of, that's a tough one to measure. Customer stories are measured, but there are some consumption metrics.

No different than creating a, I mean, I have this argument a lot with leadership where, you know, we look at metrics on like customer stories and the metric, I don't want to be the number of customer stories, some sort of engagement, maybe some sort of, that's a tough one to measure. Customer stories are measured, but there are some consumption metrics.

No different than creating a, I mean, I have this argument a lot with leadership where, you know, we look at metrics on like customer stories and the metric, I don't want to be the number of customer stories, some sort of engagement, maybe some sort of, that's a tough one to measure. Customer stories are measured, but there are some consumption metrics.

I'd rather look at engagement or maybe go out and message test and see if you've got a, some sort of response that you can get from message testing. Yeah. But stay away from the production numbers because it drives that behavior 100%. Yeah.

I'd rather look at engagement or maybe go out and message test and see if you've got a, some sort of response that you can get from message testing. Yeah. But stay away from the production numbers because it drives that behavior 100%. Yeah.

I'd rather look at engagement or maybe go out and message test and see if you've got a, some sort of response that you can get from message testing. Yeah. But stay away from the production numbers because it drives that behavior 100%. Yeah.

Yeah. I think the one that is most pertinent for me is we are a services organization. That's kind of our revenue drivers, the services component. So professional support services for what we do. And when I took over the team, we were focused on our explicit offers and kind of going to market with a lot of content around those offers, which is fine. It's a great approach.

Yeah. I think the one that is most pertinent for me is we are a services organization. That's kind of our revenue drivers, the services component. So professional support services for what we do. And when I took over the team, we were focused on our explicit offers and kind of going to market with a lot of content around those offers, which is fine. It's a great approach.

Yeah. I think the one that is most pertinent for me is we are a services organization. That's kind of our revenue drivers, the services component. So professional support services for what we do. And when I took over the team, we were focused on our explicit offers and kind of going to market with a lot of content around those offers, which is fine. It's a great approach.