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Ben Taylor

👤 Person
945 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

None of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

None of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

None of them.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

jersey no uh because i lived on both sides of jersey so you see a jersey player sorry for anybody who's listening to this and it's from jersey but i don't know they're different i'd say jersey drivers though yeah worse than dallas drivers 100 wow yeah like okay no you get on the turnpike it's no i don't even want to dallas is pedestrian and mundane compared to that wow can't confirm having driven through jersey yeah good to know yeah okay well ben

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

jersey no uh because i lived on both sides of jersey so you see a jersey player sorry for anybody who's listening to this and it's from jersey but i don't know they're different i'd say jersey drivers though yeah worse than dallas drivers 100 wow yeah like okay no you get on the turnpike it's no i don't even want to dallas is pedestrian and mundane compared to that wow can't confirm having driven through jersey yeah good to know yeah okay well ben

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

jersey no uh because i lived on both sides of jersey so you see a jersey player sorry for anybody who's listening to this and it's from jersey but i don't know they're different i'd say jersey drivers though yeah worse than dallas drivers 100 wow yeah like okay no you get on the turnpike it's no i don't even want to dallas is pedestrian and mundane compared to that wow can't confirm having driven through jersey yeah good to know yeah okay well ben

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I mean, it's kind of a statement, but I don't think customer experience is like this grandiose concept. It's just hitting on this theme of empathy. It's important that we engage somebody with that empathy. And so what has happened is you have your consultants and groups that have come in and said, hey, let's define this as a thing and create this sort of engagement.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I mean, it's kind of a statement, but I don't think customer experience is like this grandiose concept. It's just hitting on this theme of empathy. It's important that we engage somebody with that empathy. And so what has happened is you have your consultants and groups that have come in and said, hey, let's define this as a thing and create this sort of engagement.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, I mean, it's kind of a statement, but I don't think customer experience is like this grandiose concept. It's just hitting on this theme of empathy. It's important that we engage somebody with that empathy. And so what has happened is you have your consultants and groups that have come in and said, hey, let's define this as a thing and create this sort of engagement.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But the idea of it's not different. So I think if you were to ask the question to me, younger, do you care about how you interact with people? Do you care about how they perceive you? I think most people would say, yes. It's just that now we have this terminology attached to it. So yeah, like, no, as a kid, am I going to get into CX? No, absolutely not.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But the idea of it's not different. So I think if you were to ask the question to me, younger, do you care about how you interact with people? Do you care about how they perceive you? I think most people would say, yes. It's just that now we have this terminology attached to it. So yeah, like, no, as a kid, am I going to get into CX? No, absolutely not.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But the idea of it's not different. So I think if you were to ask the question to me, younger, do you care about how you interact with people? Do you care about how they perceive you? I think most people would say, yes. It's just that now we have this terminology attached to it. So yeah, like, no, as a kid, am I going to get into CX? No, absolutely not.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But do I care about the way that I communicate, the way that I impact what I'm doing for our company and what I do personally? Absolutely. And so I think those existed before. It's just now it has a term to apply to it.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But do I care about the way that I communicate, the way that I impact what I'm doing for our company and what I do personally? Absolutely. And so I think those existed before. It's just now it has a term to apply to it.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But do I care about the way that I communicate, the way that I impact what I'm doing for our company and what I do personally? Absolutely. And so I think those existed before. It's just now it has a term to apply to it.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, one of the downsides of CX getting more defined is that it has kind of become over-defined on this post-purchase sort of like loyalty. I mean, you look at CX different things and it's loyalty programs and it's how you have adoption kind of motions and retention sort of motions. When At the heart of it, it is about truly the customer experience.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, one of the downsides of CX getting more defined is that it has kind of become over-defined on this post-purchase sort of like loyalty. I mean, you look at CX different things and it's loyalty programs and it's how you have adoption kind of motions and retention sort of motions. When At the heart of it, it is about truly the customer experience.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Well, one of the downsides of CX getting more defined is that it has kind of become over-defined on this post-purchase sort of like loyalty. I mean, you look at CX different things and it's loyalty programs and it's how you have adoption kind of motions and retention sort of motions. When At the heart of it, it is about truly the customer experience.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like stop thinking about what it's defined as and think about what the term means. And that's engaging with the customer. So some of the challenges that I've had is don't just think post-purchase. Don't just think pre-purchase. I'm engaging with the customer. Yes, they're at a different point in their journey, but I'm engaging in marketing with the customer in the same way.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Like stop thinking about what it's defined as and think about what the term means. And that's engaging with the customer. So some of the challenges that I've had is don't just think post-purchase. Don't just think pre-purchase. I'm engaging with the customer. Yes, they're at a different point in their journey, but I'm engaging in marketing with the customer in the same way.