Ben Taylor

Like stop thinking about what it's defined as and think about what the term means. And that's engaging with the customer. So some of the challenges that I've had is don't just think post-purchase. Don't just think pre-purchase. I'm engaging with the customer. Yes, they're at a different point in their journey, but I'm engaging in marketing with the customer in the same way.

I need to care about their experience in the same way. And I need it to connect through to the customer. back half of that engagement in the same way. So I think for me, marketing is integral.

I need to care about their experience in the same way. And I need it to connect through to the customer. back half of that engagement in the same way. So I think for me, marketing is integral.

I need to care about their experience in the same way. And I need it to connect through to the customer. back half of that engagement in the same way. So I think for me, marketing is integral.

I think sales enablement and engagement and down funnel kind of like actual sales conversations, your adoption, your success motion, your renewal motion, all of those are part and parcel to what customer experience should be.

I think sales enablement and engagement and down funnel kind of like actual sales conversations, your adoption, your success motion, your renewal motion, all of those are part and parcel to what customer experience should be.

I think sales enablement and engagement and down funnel kind of like actual sales conversations, your adoption, your success motion, your renewal motion, all of those are part and parcel to what customer experience should be.

And I think teams tend to, and companies tend to narrowly define that as just, you know, post-purchase a lot of times, and they don't think about the rest of that customer engagement.

And I think teams tend to, and companies tend to narrowly define that as just, you know, post-purchase a lot of times, and they don't think about the rest of that customer engagement.

And I think teams tend to, and companies tend to narrowly define that as just, you know, post-purchase a lot of times, and they don't think about the rest of that customer engagement.

About six and a half years ago.

About six and a half years ago.

About six and a half years ago.

An opportunity of a particular role to change it up. I was at Dell before and I had a friend that was here, had an open spot in the service provider marketing team. So it's very kind of like heavy handed part of our portfolio, very technical part of our portfolio. But it's just something different. And

An opportunity of a particular role to change it up. I was at Dell before and I had a friend that was here, had an open spot in the service provider marketing team. So it's very kind of like heavy handed part of our portfolio, very technical part of our portfolio. But it's just something different. And

An opportunity of a particular role to change it up. I was at Dell before and I had a friend that was here, had an open spot in the service provider marketing team. So it's very kind of like heavy handed part of our portfolio, very technical part of our portfolio. But it's just something different. And

While I loved Dell, I wanted to get into a company that had kind of a broader portfolio footprint. So nothing other than that, a good opportunity and came over and they let me work remote. So I was okay with that.

While I loved Dell, I wanted to get into a company that had kind of a broader portfolio footprint. So nothing other than that, a good opportunity and came over and they let me work remote. So I was okay with that.

While I loved Dell, I wanted to get into a company that had kind of a broader portfolio footprint. So nothing other than that, a good opportunity and came over and they let me work remote. So I was okay with that.

Yeah, there's a mix of, you know, home and office. And, you know, because of we produce a lot of the stuff that allows you to work at home. So there's folks from all over the country, all over the world that are on my team that are on that I work with. So we go in every now and again, but it's not as much a mandate as much as how do we make this a good experience when we go in?