Ben Uyeda

So they were saying that because this is all that exists, this is the only thing that should exist.

And it was so maddingly... It just drove me nuts how confident they were about such bad data.

Meanwhile, when I actually interviewed people that had bought those two-bedroom, two-bath apartments, overwhelmingly what I saw confirmed actual data about the demographics of Boston, which Boston has one of the highest rates of young professionals in their 30s that are unmarried.

What people were doing was buying these two-bedroom, one-and-a-half, or two-bath apartments and turning one of the bedrooms into a closet or office.

They didn't need it.

No.

And so it's also more expensive.

It's much cheaper to build loft-style buildings with one really nice bathroom and bigger closet space.

When you also look at the average woman in her 30s that is in the sort of...

uh, economic range that we were looking at for these units has like between like 40 and 60 pairs of shoes.

And the average closets in this area were only like, cause they were, you know, 30 year old buildings were only like three feet long and these tiny little rickety things.

Cradle to Cradle by McDonough.

It's more of a design book about sort of closing loops for environmental purposes, but any business person should read it as a way of eliminating waste and streamlining production.

I don't know.

I don't really go to too many conferences and stuff.

I'm a little bit more on the introverted side.

So there's big rooms with lots of people.

And I also feel there's a certain amount of chest thumping that's disguised by humble bragging at conferences.

Yes.

I don't know.