Ben Williamson

And then we, you know, put it in our packaging and ship it to your door.

It's amazing.

No, it's negligible.

I mean, it's less than, you know, 5% of that overall cost.

It's between like 5% and 8%, depending on the channel and depending on the test.

Got it.

Yeah, we do.

Actually, one of our key advisors is a guy named, well, two actually individuals that have just been instrumental in any, I don't want to say success, but in any wins we've had to date, they've been instrumental.

Heaton Shaw and Arjun Sethi.

So Heaton did Kitsmetrics, Crazy Egg, self-funded, also did the VC route, very successful entrepreneur.

And then Arjun Sethi, who's the vice president of mobile at Yahoo, he's coming out with a new app now.

He was at MessageMe and Low Labs, early Facebook guy.

And they just did, I think it was Arjun that did a Medium blog post on talking about the utility and the lifecycle of applications.

And that's really what we aim for.

You know, we're not looking to be the next kind of fart or sticker or flashlight app in the app store.

We're looking to change.

Amen, brother.

Yeah.

The world has enough flashlight apps.

Keep going.