Ben Wilson

When he's selling to American Optical, he has the bowl with the fish in it that he can't see at first, but then he uses the polarizer and now you can see the fish. When marketing, showing is so much more powerful than telling people the benefits. Number eight, this is something we haven't talked about yet, but I found very, very interesting. And that is the power of memory.

When he's selling to American Optical, he has the bowl with the fish in it that he can't see at first, but then he uses the polarizer and now you can see the fish. When marketing, showing is so much more powerful than telling people the benefits. Number eight, this is something we haven't talked about yet, but I found very, very interesting. And that is the power of memory.

This is a great quote from the book Insisting on the Impossible. It says, memory, strong memory without a great deal of embellishment or rewriting became an important ingredient of his charisma. It was a charm of total comprehension laced with humor.

This is a great quote from the book Insisting on the Impossible. It says, memory, strong memory without a great deal of embellishment or rewriting became an important ingredient of his charisma. It was a charm of total comprehension laced with humor.

Those who talked with him had a sense of immense, untapped reserves, things he had remembered and brought into unexpected associations and observations. Among his memories were the thousands of steps taken to work out the details of systems with the properties he wanted. Though the difficulties might have challenged his optimism, he was fond of referring to them.

Those who talked with him had a sense of immense, untapped reserves, things he had remembered and brought into unexpected associations and observations. Among his memories were the thousands of steps taken to work out the details of systems with the properties he wanted. Though the difficulties might have challenged his optimism, he was fond of referring to them.

He brought the remembered facts and processes together again and again in intense marathons of experimentation. This was his way of cracking the nut. Okay. So in other words, a lot of times he's able to crack the nut to make the breakthrough because he's able to remember things from previous experiments and combine them with different problems in interesting ways.

He brought the remembered facts and processes together again and again in intense marathons of experimentation. This was his way of cracking the nut. Okay. So in other words, a lot of times he's able to crack the nut to make the breakthrough because he's able to remember things from previous experiments and combine them with different problems in interesting ways.

And so memory is a really important facet of innovation and discovery. You know, for my part, I don't have a good memory. Any of my family or close friends will tell you that. But I constantly listen to old episodes of How to Take Over the World. I revisit my notes all the time because I don't naturally have a good memory. So I'm trying to cultivate a good memory.

And so memory is a really important facet of innovation and discovery. You know, for my part, I don't have a good memory. Any of my family or close friends will tell you that. But I constantly listen to old episodes of How to Take Over the World. I revisit my notes all the time because I don't naturally have a good memory. So I'm trying to cultivate a good memory.

So, you know, there are a lot of ways to do this if you don't naturally have a good memory. You can keep a journal. You can keep notes and review notes. So many people keep notes and don't review them. If you don't have a great memory, you need to create a system for remembering because memory creates connection and connections create innovation. And look, memory was so important to him.

So, you know, there are a lot of ways to do this if you don't naturally have a good memory. You can keep a journal. You can keep notes and review notes. So many people keep notes and don't review them. If you don't have a great memory, you need to create a system for remembering because memory creates connection and connections create innovation. And look, memory was so important to him.

I think that's one of the reasons that he was so intrigued by photography. He has a great quote about this. He says, "...the world around the child is shifting and fleeting and unreliable and hazardous. It cannot be retained. It is constantly slipping away. To a child, a photograph gives a permanent thing that is both outside himself and part of himself.

I think that's one of the reasons that he was so intrigued by photography. He has a great quote about this. He says, "...the world around the child is shifting and fleeting and unreliable and hazardous. It cannot be retained. It is constantly slipping away. To a child, a photograph gives a permanent thing that is both outside himself and part of himself.

He gets a new kind of security from every picture he takes." I remember the first picture that I developed as a child. It was a picture of our French poodle. The dog really was unavailable to me. He was always running away. There were things he had to do at night as he roamed through the countryside. Then there was a picture I took of him. There I had him. He couldn't get away.

He gets a new kind of security from every picture he takes." I remember the first picture that I developed as a child. It was a picture of our French poodle. The dog really was unavailable to me. He was always running away. There were things he had to do at night as he roamed through the countryside. Then there was a picture I took of him. There I had him. He couldn't get away.

Okay, so I just think that's beautiful. Something that was so important to him, he was able to make real in the world through photography. But I do think memory is a key component of success. And if you don't naturally have that great memory, create systems to facilitate remembering important things. Okay, number nine, growing old is a choice.

Okay, so I just think that's beautiful. Something that was so important to him, he was able to make real in the world through photography. But I do think memory is a key component of success. And if you don't naturally have that great memory, create systems to facilitate remembering important things. Okay, number nine, growing old is a choice.

He has this great quote, young people are so full of natural faith in life and then their bodies grow old around them. You know, he says, everything tries to convince you that, quote, oh yes, we must give up. We must grow older. We must become less than we are. I've had the good fortune sustained by all of you to be able to see that simply need not be true.

He has this great quote, young people are so full of natural faith in life and then their bodies grow old around them. You know, he says, everything tries to convince you that, quote, oh yes, we must give up. We must grow older. We must become less than we are. I've had the good fortune sustained by all of you to be able to see that simply need not be true.