Ben Wilson

In fact, he's very dismissive of the written word.

In Mein Kampf, in fact, he says...

No great movements are started by books.

Great movements are started by the power of spoken word.

And that's what he makes his living on is his ability to excite audiences with his public speaking.

So why write a book at all?

He writes it because for those people who are going to serve in leadership in the German National Socialist Movement,

who are really gonna dedicate their time, their resources to helping build it up, they need more than just a public speech.

They need something that they can sink their teeth into.

They need a grand vision that will motivate and excite them.

And so Mein Kampf is that.

For someone who is oriented the way that Hitler is, it is a huge boost of enthusiasm and gets them excited and engaged.

All right.

So Mein Kampf is the way that he very clearly articulates his vision in a durable and in-depth way.

and allows people who join German National Socialism to go deeper and discover what it is that this movement is really all about.

So that's the third takeaway, is vision.

You have to, have to, have to

have that very clear, very compelling vision, whether you are a leader in a business sense, entrepreneurial sense, scientific, artistic, or in a political sense.

Again, this is a takeaway that's important, not just if you're a homicidal, genocidal dictator, but if you just want to be a successful politician, you need to be able to articulate that very compelling vision.

And by the way, I say very clearly defined.