Benedict Evans

And as I've

alluded to earlier, an LLM is one.

Paradoxically, an LLM could suggest you the unique individual thing.

Would the LLM also create the unique individual thing?

That's a different question.

It's a question further down the pipe.

But the more that the LLM can do what everybody would probably do or say what everyone would probably say, then the more you push to other places.

You know, our world as quote unquote content creators is a very wide spectrum of people who do very different stuff.

And there's, you know, there's people doing AI slop and there's people doing, you know, the what is it called?

You know, the passive income thing.

But there's people who do very different kinds of content coming from different places for different reasons.

You know, Scott Galloway does very different kind of stuff to me.

Mary Mika does very different kind of stuff than me.

You do a different kind of stuff to me.

It's just part of that is about who you are and your story and the authenticity of it.

And some of it is about no one cares who you are, but you're saying interesting stuff.

And some of it's a recommendation algorithm or something else.

There's a book by Zola about the creation of department stores called Bonheur de Dame, which means the happiness of women.

And it's basically about a 19th century Jeff Bezos calling an apartment store and department store into existence out of thin air through force of will.

And like he invents fixed prices so that you can have discounts and loss leaders and mail order and advertising.