Benedict Townsend

They have all the views, but mainly because they've got these revine-for-revine systems... You've got great strategy. You know, these are very successful people in their own right. I don't want to put them down too much, but they have strategized their way to the top.

They have all the views, but mainly because they've got these revine-for-revine systems... You've got great strategy. You know, these are very successful people in their own right. I don't want to put them down too much, but they have strategized their way to the top.

Karen instantly recognized something that had been long overlooked at Vine HQ. Just because content from top creators was characteristically immature, that didn't mean they shouldn't be taken seriously.

Karen instantly recognized something that had been long overlooked at Vine HQ. Just because content from top creators was characteristically immature, that didn't mean they shouldn't be taken seriously.

While viners were taking their work very seriously, the app itself seemed, by contrast, to be basically just a bit of a mess.

While viners were taking their work very seriously, the app itself seemed, by contrast, to be basically just a bit of a mess.

So Karen set to work trying to change things, unfortunately carrying the weighty baggage of years of neglect and dissatisfaction.

So Karen set to work trying to change things, unfortunately carrying the weighty baggage of years of neglect and dissatisfaction.

Karen was confident that Vine's long-term survival depended on nurturing creators, especially the up-and-coming talent being crowded out by the Mafia group. So her strategy behind the scenes was to split Vine creators into three tiers, starting with those top dogs.

Karen was confident that Vine's long-term survival depended on nurturing creators, especially the up-and-coming talent being crowded out by the Mafia group. So her strategy behind the scenes was to split Vine creators into three tiers, starting with those top dogs.

It was a race against the clock. And Karen went a step further in her efforts to repair relations between Vine HQ and the Viners. She brought a creator on board to join her team.

It was a race against the clock. And Karen went a step further in her efforts to repair relations between Vine HQ and the Viners. She brought a creator on board to join her team.

Chris Melberger. We met him last episode. He had nearly a million and a half followers. He was known for bizarre comedy skits and, importantly, his connection to the 1600 Viners. These days, he's a Twitch streamer, but back then, Karen described him as her mole in the community.

Chris Melberger. We met him last episode. He had nearly a million and a half followers. He was known for bizarre comedy skits and, importantly, his connection to the 1600 Viners. These days, he's a Twitch streamer, but back then, Karen described him as her mole in the community.

So that must have been weird for you to go from being a Vine creator to being in the belly of the beast.

So that must have been weird for you to go from being a Vine creator to being in the belly of the beast.

And crucially, there were strategies to find new ways to promote creators who were previously being crowded out by Revine for Revine.

And crucially, there were strategies to find new ways to promote creators who were previously being crowded out by Revine for Revine.

One of the creators who benefited from the new creator team's efforts was Kenny Knox. He was part of Karen's Ivy League tier.

One of the creators who benefited from the new creator team's efforts was Kenny Knox. He was part of Karen's Ivy League tier.