Benedict Townsend

It's a sign.

It's a sign.

I think we can get her. I choose to believe. While the search for Karen continues, let's get back to Hollywood, where rentals do not come cheap. By strengthening their own share of the Vine space, the 1600 Viners opened a wormhole, inevitably weakening the platform.

I think we can get her. I choose to believe. While the search for Karen continues, let's get back to Hollywood, where rentals do not come cheap. By strengthening their own share of the Vine space, the 1600 Viners opened a wormhole, inevitably weakening the platform.

As competition intensified, creators had to seize every opportunity to monetize their followings, to sustain their income streams, moving beyond the basics of standard brand deals. It wasn't easy. But like the folks selling shovels during the gold rush, if you were smart, there was money to be made. You just had to know how. Take Magcon, for example. Oh, how to explain Magcon.

As competition intensified, creators had to seize every opportunity to monetize their followings, to sustain their income streams, moving beyond the basics of standard brand deals. It wasn't easy. But like the folks selling shovels during the gold rush, if you were smart, there was money to be made. You just had to know how. Take Magcon, for example. Oh, how to explain Magcon.

You know, I'll let vine expert Taylor Lorenz have a go.

You know, I'll let vine expert Taylor Lorenz have a go.

Another famous IRL meetup featured Nash Greer, the most followed creator at the time with 5 million followers, and Jerome Jarre, who had a measly 4 million followers, visiting Iceland, the country, not the British supermarket. They let their followers know they were going to be at a shopping mall at a certain time. Here's how that went. Yeah, they got completely mobbed. Absolute chaos.

Another famous IRL meetup featured Nash Greer, the most followed creator at the time with 5 million followers, and Jerome Jarre, who had a measly 4 million followers, visiting Iceland, the country, not the British supermarket. They let their followers know they were going to be at a shopping mall at a certain time. Here's how that went. Yeah, they got completely mobbed. Absolute chaos.

Screaming, crowd crush. The mall ended up having to be shut down for safety fears. In fact, the authorities had to burn down the mall and salt the earth so another mall could never bloom there again. Okay, I made up that last part, but it was pretty crazy.

Screaming, crowd crush. The mall ended up having to be shut down for safety fears. In fact, the authorities had to burn down the mall and salt the earth so another mall could never bloom there again. Okay, I made up that last part, but it was pretty crazy.

And when you say perform.

And when you say perform.

Yeah, for those who don't know, what exactly are they? I think the number one question most people would have is, what are they doing on stage? And I don't think anyone ever knew.

Yeah, for those who don't know, what exactly are they? I think the number one question most people would have is, what are they doing on stage? And I don't think anyone ever knew.

With all the fame and the fanfare, the 1600 Vine has closed ranks. Getting access to people who witnessed life at 1600 Vine has not been easy. We reached out to seemingly everyone who has ever lived there. None of them would speak to us. But there were some people who had a little peek behind the curtain, and we found one.

With all the fame and the fanfare, the 1600 Vine has closed ranks. Getting access to people who witnessed life at 1600 Vine has not been easy. We reached out to seemingly everyone who has ever lived there. None of them would speak to us. But there were some people who had a little peek behind the curtain, and we found one.

Well, that was my second guess. With 700,000 followers, Brendan McNerney fell solidly within Vine's classification of a mid-level creator. That's what counted as mid-level. He wouldn't sell out any tours, but he was consistently producing popularity.

Well, that was my second guess. With 700,000 followers, Brendan McNerney fell solidly within Vine's classification of a mid-level creator. That's what counted as mid-level. He wouldn't sell out any tours, but he was consistently producing popularity.