Benedict Townsend

Another famous IRL meetup featured Nash Greer, the most followed creator at the time with 5 million followers, and Jerome Jarre, who had a measly 4 million followers, visiting Iceland, the country, not the British supermarket. They let their followers know they were going to be at a shopping mall at a certain time. Here's how that went. Yeah, they got completely mobbed. Absolute chaos.

Another famous IRL meetup featured Nash Greer, the most followed creator at the time with 5 million followers, and Jerome Jarre, who had a measly 4 million followers, visiting Iceland, the country, not the British supermarket. They let their followers know they were going to be at a shopping mall at a certain time. Here's how that went. Yeah, they got completely mobbed. Absolute chaos.

Screaming, crowd crush. The mall ended up having to be shut down for safety fears. In fact, the authorities had to burn down the mall and salt the earth so another mall could never bloom there again. Okay, I made up that last part, but it was pretty crazy.

Screaming, crowd crush. The mall ended up having to be shut down for safety fears. In fact, the authorities had to burn down the mall and salt the earth so another mall could never bloom there again. Okay, I made up that last part, but it was pretty crazy.

And when you say perform.

And when you say perform.

Yeah, for those who don't know, what exactly are they? I think the number one question most people would have is, what are they doing on stage? And I don't think anyone ever knew.

Yeah, for those who don't know, what exactly are they? I think the number one question most people would have is, what are they doing on stage? And I don't think anyone ever knew.

With all the fame and the fanfare, the 1600 Vine has closed ranks. Getting access to people who witnessed life at 1600 Vine has not been easy. We reached out to seemingly everyone who has ever lived there. None of them would speak to us. But there were some people who had a little peek behind the curtain, and we found one.

With all the fame and the fanfare, the 1600 Vine has closed ranks. Getting access to people who witnessed life at 1600 Vine has not been easy. We reached out to seemingly everyone who has ever lived there. None of them would speak to us. But there were some people who had a little peek behind the curtain, and we found one.

Well, that was my second guess. With 700,000 followers, Brendan McNerney fell solidly within Vine's classification of a mid-level creator. That's what counted as mid-level. He wouldn't sell out any tours, but he was consistently producing popularity.

Well, that was my second guess. With 700,000 followers, Brendan McNerney fell solidly within Vine's classification of a mid-level creator. That's what counted as mid-level. He wouldn't sell out any tours, but he was consistently producing popularity.

content and as a creator he was flexible his material later veered towards the absurd he was more interested in pushing boundaries than maintaining popularity but he was always well connected on the creator grapevine and he spent a good deal of time with the 1600 viners of all the people i spoke to he has the best insights i've been able to find into what working with that group was actually like

content and as a creator he was flexible his material later veered towards the absurd he was more interested in pushing boundaries than maintaining popularity but he was always well connected on the creator grapevine and he spent a good deal of time with the 1600 viners of all the people i spoke to he has the best insights i've been able to find into what working with that group was actually like

could be brand friendly but at the same time i think at the end of the day they were still trying to push the envelope in some way which i think is respectable it's interesting that you said that they would like full-on delete vines because of course you know it's not monetized right you're just okay yeah there's brand deals out there but ultimately when you post a vine you're kind of doing it for the love of the game right you know especially in the early days so the fact that they were dedicated enough to just fully delete videos

could be brand friendly but at the same time i think at the end of the day they were still trying to push the envelope in some way which i think is respectable it's interesting that you said that they would like full-on delete vines because of course you know it's not monetized right you're just okay yeah there's brand deals out there but ultimately when you post a vine you're kind of doing it for the love of the game right you know especially in the early days so the fact that they were dedicated enough to just fully delete videos

I don't know. I think that might surprise people.

I don't know. I think that might surprise people.

CPM basically means how much money brands would be willing to pay a creator to promote their product. It literally means cost per meal, the value per thousand impressions on each bit of content you make. It's basically just a way to measure how valuable someone's content is.

CPM basically means how much money brands would be willing to pay a creator to promote their product. It literally means cost per meal, the value per thousand impressions on each bit of content you make. It's basically just a way to measure how valuable someone's content is.