Benedict Townsend

But as you say in your book, apparently they were basically secretly curating the popular feed by a certain point, basically because they didn't like creators. Exactly.

But as you say in your book, apparently they were basically secretly curating the popular feed by a certain point, basically because they didn't like creators. Exactly.

Russ, expectedly, frames it a little differently.

Russ, expectedly, frames it a little differently.

Of course, we know that by now for the 1600 Viners, this was about more than just having their popularity recognized. Vine was an integral part of their careers and their livelihoods. Brendan McNerney remembers when monetization opportunities became a core part of the Vine experience without any involvement from the platform itself.

Of course, we know that by now for the 1600 Viners, this was about more than just having their popularity recognized. Vine was an integral part of their careers and their livelihoods. Brendan McNerney remembers when monetization opportunities became a core part of the Vine experience without any involvement from the platform itself.

Other creators we've spoken to have said this as well. They said it felt weird to them that they couldn't communicate easily with the people running the app that they were so successful on.

Other creators we've spoken to have said this as well. They said it felt weird to them that they couldn't communicate easily with the people running the app that they were so successful on.

Of course, effectively icing out a whole category of your most successful users has other side effects.

Of course, effectively icing out a whole category of your most successful users has other side effects.

you know release our paycheck here or something you know via views what those creators might not have appreciated at the time was that while they were asking the mighty empire for a paycheck the mighty empire apart from barely having two pennies to scrape together also had its attention elsewhere because vine's phenomenal growth had slowed and slowed karen had only been in her role for three weeks when she was explicitly told that the company was in major trouble

you know release our paycheck here or something you know via views what those creators might not have appreciated at the time was that while they were asking the mighty empire for a paycheck the mighty empire apart from barely having two pennies to scrape together also had its attention elsewhere because vine's phenomenal growth had slowed and slowed karen had only been in her role for three weeks when she was explicitly told that the company was in major trouble

Vine is in code red. Creators are mad. Leadership is scrambling. And Twitter is treating Vine like an unpaid intern.

Vine is in code red. Creators are mad. Leadership is scrambling. And Twitter is treating Vine like an unpaid intern.

And yet, as the chaos mounted, Vine had one last Hail Mary to play. Karen had a rescue plan that came in an unlikely disguise. A party. An invitation that promised to fix everything or blow it all apart.

And yet, as the chaos mounted, Vine had one last Hail Mary to play. Karen had a rescue plan that came in an unlikely disguise. A party. An invitation that promised to fix everything or blow it all apart.

With more red flags than a Logan Paul apology video, this is the freakout before the storm. You can listen to Vine 6 Seconds That Changed the World on Global Player. Download it from the App Store or go to globalplayer.com. Vine 6 Seconds That Changed the World is a global original podcast created and hosted by me, Benedict Townsend, and produced by my co-creator, Mary Goodheart.

With more red flags than a Logan Paul apology video, this is the freakout before the storm. You can listen to Vine 6 Seconds That Changed the World on Global Player. Download it from the App Store or go to globalplayer.com. Vine 6 Seconds That Changed the World is a global original podcast created and hosted by me, Benedict Townsend, and produced by my co-creator, Mary Goodheart.

Narrative and creative by producer Kevia Cardoso, score and sound design by Patrick Lee, and mix by Chris James. Sophie Snelling is the executive producer, Al Riddell is head of factual podcasts, and Vicky Etchells is director of podcasts at Global. This is a Global Player original podcast.

Narrative and creative by producer Kevia Cardoso, score and sound design by Patrick Lee, and mix by Chris James. Sophie Snelling is the executive producer, Al Riddell is head of factual podcasts, and Vicky Etchells is director of podcasts at Global. This is a Global Player original podcast.