Benedict Townsend

Of course, effectively icing out a whole category of your most successful users has other side effects.

Of course, effectively icing out a whole category of your most successful users has other side effects.

you know release our paycheck here or something you know via views what those creators might not have appreciated at the time was that while they were asking the mighty empire for a paycheck the mighty empire apart from barely having two pennies to scrape together also had its attention elsewhere because vine's phenomenal growth had slowed and slowed karen had only been in her role for three weeks when she was explicitly told that the company was in major trouble

you know release our paycheck here or something you know via views what those creators might not have appreciated at the time was that while they were asking the mighty empire for a paycheck the mighty empire apart from barely having two pennies to scrape together also had its attention elsewhere because vine's phenomenal growth had slowed and slowed karen had only been in her role for three weeks when she was explicitly told that the company was in major trouble

Vine is in code red. Creators are mad. Leadership is scrambling. And Twitter is treating Vine like an unpaid intern.

Vine is in code red. Creators are mad. Leadership is scrambling. And Twitter is treating Vine like an unpaid intern.

And yet, as the chaos mounted, Vine had one last Hail Mary to play. Karen had a rescue plan that came in an unlikely disguise. A party. An invitation that promised to fix everything or blow it all apart.

And yet, as the chaos mounted, Vine had one last Hail Mary to play. Karen had a rescue plan that came in an unlikely disguise. A party. An invitation that promised to fix everything or blow it all apart.

With more red flags than a Logan Paul apology video, this is the freakout before the storm. You can listen to Vine 6 Seconds That Changed the World on Global Player. Download it from the App Store or go to globalplayer.com. Vine 6 Seconds That Changed the World is a global original podcast created and hosted by me, Benedict Townsend, and produced by my co-creator, Mary Goodheart.

With more red flags than a Logan Paul apology video, this is the freakout before the storm. You can listen to Vine 6 Seconds That Changed the World on Global Player. Download it from the App Store or go to globalplayer.com. Vine 6 Seconds That Changed the World is a global original podcast created and hosted by me, Benedict Townsend, and produced by my co-creator, Mary Goodheart.

Narrative and creative by producer Kevia Cardoso, score and sound design by Patrick Lee, and mix by Chris James. Sophie Snelling is the executive producer, Al Riddell is head of factual podcasts, and Vicky Etchells is director of podcasts at Global. This is a Global Player original podcast.

Narrative and creative by producer Kevia Cardoso, score and sound design by Patrick Lee, and mix by Chris James. Sophie Snelling is the executive producer, Al Riddell is head of factual podcasts, and Vicky Etchells is director of podcasts at Global. This is a Global Player original podcast.

This is a Global Player Original Podcast. You know those addictive videos that follow a marble as it sets off an elaborate chain reaction? Well, this extended metaphor is about as hard to pull off as one of those. Stay with me now. If YouTube was the first domino that set the marble off, Vine was the perfectly timed slingshot propelling it forward. And Instagram?

This is a Global Player Original Podcast. You know those addictive videos that follow a marble as it sets off an elaborate chain reaction? Well, this extended metaphor is about as hard to pull off as one of those. Stay with me now. If YouTube was the first domino that set the marble off, Vine was the perfectly timed slingshot propelling it forward. And Instagram?

The magnetized pulley lifting it higher. Then the marble perfectly landing in the bucket? That's TikTok. My point is, in the digital world, everything is connected and timing is everything. Every day, 34 million videos are posted on TikTok, so if you have a great idea that misses its off-ramp, tough luck, buddy.

The magnetized pulley lifting it higher. Then the marble perfectly landing in the bucket? That's TikTok. My point is, in the digital world, everything is connected and timing is everything. Every day, 34 million videos are posted on TikTok, so if you have a great idea that misses its off-ramp, tough luck, buddy.

Today's algorithms worship newness, meaning trends have the same lifespan as a housefly, and songs, sounds, and challenges become nauseating as quickly as they become catchy.

Today's algorithms worship newness, meaning trends have the same lifespan as a housefly, and songs, sounds, and challenges become nauseating as quickly as they become catchy.

Until it wasn't. The viral catchphrase made cashier-turned-content-creator Jules Lebrun an overnight sensation. Her TikTok following skyrocketed into the millions, earning her appearances on morning shows, late-night TV, but just two weeks after she started trending, two strangers had already submitted trademark applications for her phrase. Now, don't worry. Jules fought back. She won.

Until it wasn't. The viral catchphrase made cashier-turned-content-creator Jules Lebrun an overnight sensation. Her TikTok following skyrocketed into the millions, earning her appearances on morning shows, late-night TV, but just two weeks after she started trending, two strangers had already submitted trademark applications for her phrase. Now, don't worry. Jules fought back. She won.