Benedict Townsend

Kenny quickly found his stride and grew quite an impressive following. In fact, he was actually the very last person to win the coveted Viner of the Year Award.

Kenny quickly found his stride and grew quite an impressive following. In fact, he was actually the very last person to win the coveted Viner of the Year Award.

What Bridget's saying feels instinctively true. When I ask people to recall favorites off the top of their head, there are certain vines that always come first. The god-tier vines. One-hit wonders that capture a moment of magic, seemingly by pure chance, launched into the ether by creators who, in a puff of smoke, disappear back into normal life, never to be seen again. I love you, bitch.

What Bridget's saying feels instinctively true. When I ask people to recall favorites off the top of their head, there are certain vines that always come first. The god-tier vines. One-hit wonders that capture a moment of magic, seemingly by pure chance, launched into the ether by creators who, in a puff of smoke, disappear back into normal life, never to be seen again. I love you, bitch.

I ain't gonna never stop loving you, bitch. Steady your pitchforks, white viners. Viners? I'm not saying that the God tier is entirely made up of minority creators. I mean, there was the ginger kid blocking out the haters with plastic spoons.

I ain't gonna never stop loving you, bitch. Steady your pitchforks, white viners. Viners? I'm not saying that the God tier is entirely made up of minority creators. I mean, there was the ginger kid blocking out the haters with plastic spoons.

Oh my God, they were roommates.

Oh my God, they were roommates.

And Merry Chrysler.

And Merry Chrysler.

But if we're being real here, it feels like a disproportionate number of history's favourite vines came from minorities, and especially African-American creators.

But if we're being real here, it feels like a disproportionate number of history's favourite vines came from minorities, and especially African-American creators.

Today's creators are much more aware of taking ownership of their content. Even if memes and catchphrases are a nightmare to trademark, the public cares that creators get their due. For example, the guy who tried to trademark Jules Lebrun's catchphrase, very demure, very mindful, before she could, he had his address publicly listed on Google Maps. Don't do that, by the way.

Today's creators are much more aware of taking ownership of their content. Even if memes and catchphrases are a nightmare to trademark, the public cares that creators get their due. For example, the guy who tried to trademark Jules Lebrun's catchphrase, very demure, very mindful, before she could, he had his address publicly listed on Google Maps. Don't do that, by the way.

We're not encouraging that on this show. We're in a different era now, but back in the life of Vine, we're still in 2013, and no one really knows how to protect their content, let alone how to make money off this thing. But that was all about to change.

We're not encouraging that on this show. We're in a different era now, but back in the life of Vine, we're still in 2013, and no one really knows how to protect their content, let alone how to make money off this thing. But that was all about to change.

That's Brandon Calvillo, the subway worker from Orange County that we met last time, whose Vine comedy skits were popular page mainstays.

That's Brandon Calvillo, the subway worker from Orange County that we met last time, whose Vine comedy skits were popular page mainstays.

I believe that Vine is up in the echelon of perfect technological moments along with maybe the first summer of Pokemon Go. And it's really been downhill from there for a short form video after it went away. I miss it all the time.

I believe that Vine is up in the echelon of perfect technological moments along with maybe the first summer of Pokemon Go. And it's really been downhill from there for a short form video after it went away. I miss it all the time.