Benedict Townsend

And the printer just smashes on the ground next to him. And he's like, I said my keys.

And the printer just smashes on the ground next to him. And he's like, I said my keys.

Why the fuck would I say printer? And like, that's the whole video. And that's sort of what I would describe as like maybe the, the, the secondary wave of vine humor. which was sort of happening in tandem with the more organized influencers. And I think you could almost view it as sort of a reaction to it, which we kind of see on other video platforms.

Why the fuck would I say printer? And like, that's the whole video. And that's sort of what I would describe as like maybe the, the, the secondary wave of vine humor. which was sort of happening in tandem with the more organized influencers. And I think you could almost view it as sort of a reaction to it, which we kind of see on other video platforms.

As one half of the video platform gets really standardized, the other half gets really chaotic.

As one half of the video platform gets really standardized, the other half gets really chaotic.

We're seeing that with TikTok right now. It all felt like a party. And what party is complete without a multinational corporation? We also started to see brands on Vine.

We're seeing that with TikTok right now. It all felt like a party. And what party is complete without a multinational corporation? We also started to see brands on Vine.

which is kind of your dead giveaway that your social network has blown up. So we started to see really bad, weird advertisements being made as Vines, which I remember just thinking were insane looking, but they tried.

which is kind of your dead giveaway that your social network has blown up. So we started to see really bad, weird advertisements being made as Vines, which I remember just thinking were insane looking, but they tried.

The brand deals on Vine were weird and ineffective, but they were the first step towards refining the online ad ecosystem that dominates the world today. The same ecosystem that saw a platform like Meta make $69 billion in digital advertising in 2023 alone.

The brand deals on Vine were weird and ineffective, but they were the first step towards refining the online ad ecosystem that dominates the world today. The same ecosystem that saw a platform like Meta make $69 billion in digital advertising in 2023 alone.

It was a really innocent time when you think about it because no one really knew what to do once you had gone viral on Vine. And I think that's the other sort of tell that Vine had broken through is that we were getting genuine Vine celebrities or Vine viral stars. And there was this real question mark of what does that mean? What do you do now? Because it's only six seconds.

It was a really innocent time when you think about it because no one really knew what to do once you had gone viral on Vine. And I think that's the other sort of tell that Vine had broken through is that we were getting genuine Vine celebrities or Vine viral stars. And there was this real question mark of what does that mean? What do you do now? Because it's only six seconds.

So it's like being famous for a gif. It's not really a lot of room to build on.

So it's like being famous for a gif. It's not really a lot of room to build on.

When brands realized that successful creators could be their most direct access point to customers, it didn't just change what it meant to be a Vine creator. It changed the entire social media landscape. Here's Brandon again.

When brands realized that successful creators could be their most direct access point to customers, it didn't just change what it meant to be a Vine creator. It changed the entire social media landscape. Here's Brandon again.

For Aaron, still working at the bookies, William Hill, because you're wondering, in Dover, the arrival of brands on Vine changed his life forever.

For Aaron, still working at the bookies, William Hill, because you're wondering, in Dover, the arrival of brands on Vine changed his life forever.